WATCH connoisseurs are in for a treat with the opening of the latest Seiko boutique in Mid Valley Megamall, Kuala Lumpur.
The new retail space houses some of the world’s most exquisitely crafted and technologically innovative timepieces for collectors and customers.
Thong Sia is the sole distributor of Seiko timepieces in five South-East Asian countries and territories, including Singapore and Hong Kong.
Its group managing director William Hui introduced Seiko Watch Corporation’s senior vice-president Toru Tsuchiya in his opening address at the boutique’s media launch.
“We are beyond grateful for the opportunity to work together with Seiko Watch Corporation all these years, for trusting us as a partner in bringing high-quality timepieces and professional services to customers, ” said Hui.
The launch of the new boutique coincided with the introduction of the new special edition Prospex and Presage timepieces, the Prospex being known as a world-acclaimed dive watch.
The new range showcases a collaboration with ocean explorer and marine conservationist Fabien Cousteau – grandson of Jacques-Yves Cousteau – featuring three special editions of “Save The Ocean” timepieces to further expand the world’s awareness of the importance of marine life.
Thong Sia Malaysia general manager Michael Lim said: “There is definitely a market for high horology in Malaysia and the Grand Seiko fan base is ever growing.
“Watch collectors are always on the lookout for limited-edition pieces to own. They are people who appreciate cutting-edge technology as well as the intricacies in timepieces with extraordinary craftsmanship.
“We hope that with all these curated roadshows, movement assembly demonstrations and exclusive events, we can continuously increase awareness of Grand Seiko’s pure essentials of watchmaking among watch enthusiasts.”
Seiko has clocked more than 130 years and many milestones in its history, beginning in 1881 in Ginza, Tokyo, when entrepreneur Kintaro Hattori opened a watch repair shop and later went on to found the Seikosha factory in 1892.
The Grand Seiko brand made its debut in Japan in 1960, differentiating itself in the market with the integration of cutting-edge technology and user-friendliness.
It was technology that formed the basis of one of the highlights of the launch, when master craftsman Ikukiyo Komatsu’s live demonstration of the placement and fastening of delicate and minuscule components into the inner working of a watch was streamed simultaneously onto a large screen for guests to watch.
Komatsu, who was flown in from Japan, demonstrated with careful movements and deft, steady hands, the process of putting components into place that form the innovation that is the spring drive, and the absolute precision required.
The Grand Seiko, having made its debut in 1960, has been noted for its precision, accuracy, legibility and simplicity, all underscored by the unprecedented technology utilised. The most recent dress wristwatch, the Grand Seiko SBGK005 is limited edition, with just 1, 500 pieces in the world.
It is said to provide a 72-hour power reserve, one of the many features of its spring drive technology.
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