JOHOR BARU: The state government is looking at using e-hailing and taxi drivers as part of a promotional campaign for Visit Johor 2020 (VJ2020).
Tourism Johor director Zihan Ismail said they were currently in discussion with e-hailing service, Grab, to be part of the promotional campaign during VJ2020.
“Transportation will be key in ensuring the success of VJ2020, which is why we are discussing not only with Grab but also with taxi associations and Johor Public Transport Corporation (PAJ).
“We have met with representatives from Grab, but they are currently having an issue with their system as not all districts here are covered by them where hopefully they are able to rectify it soon, ” she added.
Zihan said this when met during the soft launch of VJ2020 held at Komtar JBCC here yesterday.
She added that Tourism Johor received good response from taxi associations and PAJ for the campaign.
“We will place pamphlets and brochures in taxis and public buses so people would know the interesting places they can visit during the campaign period.
“Besides that, we are looking at having taxi drivers as our ‘ambassadors’ as they will be able to tell their passengers, be it locals or foreigners, about places they can visit or popular eateries in Johor, ” she added.
Meanwhile, Johor tourism, women development, family and community committee chairman Liow Cai Tung said the state government targets 18 million tourists to the state during VJ2020.
“There are 14 entry points in Johor, by land, air and sea, where through strategic campaigns held locally and abroad, we will be able to achieve the target.
“Besides that, there are direct flights connecting Senai International Airport with countries such as Thailand, Vietnam, South Korea, China, and Indonesia, ” she added.
She said the state government was also in discussions with Senai International Airport to increase the number of direct flights to other destinations in the region as well.
Liow urged stakeholders within the tourism industry here to introduce interesting packages to help attract more tourists to the state.