UBM Informa Markets is all set to organise Asean Super 8, a mega exhibition comprising eight full-fledged trade shows with distinct sub-themes.
It will be held at Malaysia International Trade and Exhibition Centre (Mitec), from June 23 to 25 next year, in conjunction with the Construction Industry Develop-ment Board (CIDB)’s 20th International Construction Week (ICW).
UBM Informa Asia group managing director (Asean Business) and senior vice-president M. Gandhi said the number of participants who will be taking part in next year’s event was higher than this year’s, by 48%.
This year’s expo in March saw 339 exhibitors from 14 countries. Next year, 500 exhibitors from 20 countries will be taking part in the event.
“We estimate business deals to be generated during and beyond the event next year to be worth over RM2bil, ” he told a press conference at Putra World Trade Centre (PWTC), Kuala Lumpur.
For instance, he said, RM110mil worth of business deals were generated from business matching under the Malaysia External Trade Development Corporation’s (Matrade) International Sourcing Programme at the expo in March.
Gandhi further explained that Asean Super 8 would cover eight sections – Construction, Air Conditioning, Lifts and Escalators, Lighting, Energy and Power, Solar, Heavy Machinery as well as Security and Fire.
“We work with different stakeholders. The stakeholders and like-minded people who want to develop the build environment in Asean region will share their knowledge and technology and benefit from networking sessions.
“The construction industry will be disrupted by Artificial Intelligence, IoT (Internet of Things), automation and every-thing related to Industry 4.0.
“The event will gather all industry players to keep abreast of the latest technology to meet current and future challenges in the build, ” he added.
He said they were expecting 20, 000 visitors for the event next year. A total of 16, 781 visitors attended the expo in March this year.
UBM Informa Markets co-chairman General (Rtd) Tan Sri Mohd Azumi Mohamed said 96% of the visitors were happy with the quality of exhibitors at the Asean Super 8 this year.
“Eighty-four percent of visitors were able to source new products and 95% of the exhibitors were happy with the business opportunities gained, ” he shared.
“Ninety-four percent of exhibitors fulfilled their expectations through brand building, while 91% found new buyers.
“Hence, Malaysia, through events like Asean Super 8, stands to gain immense economic benefits as deals are secured, purchases are made and business partnerships formed, ” added Mohd Azumi.
Also at the event was Works Ministry secretary-general Datuk Dr Syed Omar Sharifuddin Syed Ikhsan, who, in his speech, said the Malaysian government was committed to advancing the construction industry in line with global standards.
“We must be cognisant of the fact that technology is integral to the way we live, work and play in this digital age. We have to adapt to new processes and technologies to keep up with the global marketplace, ” he said.
“Today, technologies such as the highly advanced Building Information Modelling, and integration of design and off-site component-based assembly – the Industrialised Building System - are evolving fast and coming of age.
“In fact, these two methodologies have been identified under the Technology focus area of the reviewed and streamlined Construction Industry Transformation Programme, and are crucial components for the successful transformation of the Malaysian construction industry into one that is productive and efficient, ” he added.
Dr Syed Omar Sharifuddin urged all construction players and stakeholders to leverage on platforms such as ICW 2020 and Asean Super 8, to learn and share global best practices by collaborating with peers and industry partners, adding that ICW would be a gathering of industry captains from around the world.
CIDB chief executive Datuk Ahmad Asri Abdul Hamid said ICW had seen remarkable growth over the years, adding that its growth in terms of visitors and participants was over twofold.
“In 2015, we had 10, 498 participants, and this year, the number of participants increased to 23, 500, ” he added.
Asean Super 8 aims to be a catalyst for participants to build successful business relationships and tap into the vibrant market potentials in the region.
For details, visit super8asean.com
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