JOHOR BARU: Australia-based retailer Harvey Norman is bullish about its prospects in the booming economy of south Johor and is planning on expanding its footprint.
Having just launched its second outlet at The Mall, Mid Valley Southkey here, Harvey Norman Asia managing director Kenneth Aruldoss said the company planned to open a third store in Iskandar Malaysia to reach out to more customers from south Johor and other districts in the state.
The 50,000 sq ft store to be located at Toppen Shopping Centre in Tebrau would open for business in October, he said, adding that response to the company’s first outlet in Johor in Paradigm Mall, which opened in August last year, was good.
“Johor, in particular Iskandar Malaysia, offers good growth prospects for us due to the progress and development taking place in the economic growth corridor,’’ Kenneth said when met after the launch of the new store at The Mall.
He said the influx of local and foreign investors into Iskandar Malaysia would create many jobs and business opportunities for south Johor, boosting the state’s economy.
He noted this would translate into more disposable income for the population and that the influx of new residents into the economic growth corridor would also create demand for electrical household products and furniture.“The market here is unique as there are thousands of Malaysians living in Johor Baru but working in Singapore, with strong purchasing power due to favourable Singapore currency,’’ he added.
Kenneth said the comprehensive range of products available at Harvey Norman, coupled with affordable prices were the main factors attracting customers to shop at the outlets.
He said they could shop with confidence with the company’s exchange-and-refund policy, product reservation, urgent delivery service and product care.
He also said Malaysians were house-proud and they wanted value for money and were willing to fork out extra to buy quality products with reputable brands.
He said the company catered to the needs for all segments including first-time house owners, upgraders and existing house owners renovating their homes.
“We have a homemaker package deal where customers can choose a wide range of products from our stores and enjoy further discounts from us,’’ said Kenneth.He said presently there were 19 Harvey Norman stores in the country and that three new stores would open in Ipoh (Perak), Kota Baru (Kelantan) and Batu Kawan, Penang by the end of the year.
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