Online equities broker bags two regional awards

  • Metro News
  • Friday, 26 Jul 2019

MALAYSIA’s first completely online equities broker, Rakuten Trade Sdn Bhd, took home two industry awards – Best Partnership in a Loyalty Programme (Gold) and Best Loyalty Programme for a Financial Brand (Bronze) – for its Rewards Eco System Programme at the 2019 Loyalty and Engagement Awards by Marketing Magazine in Singapore.

The company’s unique award-winning programme combines three of the country’s leading loyalty providers AirAsia Big,

B Infinite by Berjaya Group and BonusLink under a single robust platform.

The Loyalty and Engagement Awards is the only award in the Asia Pacific region that focuses completely on customer loyalty and engagement.

Rakuten Trade went up against more than 70 other brands, 48 communication/marketing agencies and 133 unique campaigns from across South Asia, South-East Asia and the Australia and New Zealand region.

For details on its programme, go to

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