(From left) DRB-Hicom Bhd group strategic communications senior manager Kamil Azhar Mustafa, Chew, Wong, Star Media Group Bhd chairman Datuk Fu Ah Kiow, #AnakAnakMalaysia organising chairman Tan Sri Lee Lam Thye, Liew, Pappan and Low showing their wristbands at the launch. — Photos: SAM THAM, FAIHAN GHANI, AZHAR MAHFOF/The Star
BE A better me for a better Malaysia tomorrow — this is what the #AnakAnakMalaysia 2019 campaign aims to inspire this National and Malaysia Day.
Organised by Eco World Development Group Bhd (EcoWorld) and Star Media Group Bhd, the campaign is back for a fifth year with the theme #BetterMeBetterMalaysia.
“From the very beginning until now, the #AnakAnakMalaysia campaign is a showcase where EcoWorld and Star Media Group play our part for the country’s nation-building.
“We believe Malaysia will be a much better place if we are united as a country, if we are united as people.
“We must always come together to showcase that we have more to gain together by not destroying each other. So, become a better self for a better Malaysia this year,” said EcoWorld chairman Tan Sri Liew Kee Sin at the launch at Eco Ardence Sales Gallery in Shah Alam.
Star Media Group Bhd group advisor Datuk Seri Wong Chun Wai pointed out that the #AnakAnakMalaysia campaign re-emphasised the need for national unity, moderation and common values.
“Malaysia is a multiracial country and like all multiracial societies, even within families, they are bound to have differences and it is acceptable.
“But I think that common values and the positive part of it should be amplified and given greater emphasis, it should be a part of our DNA that moderation is important.
“We should not let religious people and racist figures dominate the national agenda.
“I also think that the majority of Malaysians are very moderate and tolerant, and they should be seen carrying out the narrative and be seen as the majority.
“That is what the campaign is all about, to emphasise that we are all #AnakAnakMalaysia,” said Wong.The campaign will once again bring Malaysians of all ages and races to walk together to celebrate the spirit of unity and patriotism. For the first time, the #AnakAnakMalaysia Walk will be held on National Day.
To further showcase Malaysia’s beauty and unique crafts, this year’s campaign features new partnerships with National Geographic, local label IDO T-SHIRT and curated creative bazaar RIUH.
National Geographic’s Uncover Malaysia Photo Contest is open to all Malaysians and aims to capture the heart of what it means to be #AnakAnakMalaysia, while IDO T-SHIRT is behind the design and production of the #AnakAnakMalaysia Walk 2019 T-shirts and RIUH is set to be a crowd-puller at this year’s walk in the Klang Valley.
Fox Networks Group Malaysia advertising sales head Pappan Majumdar said the campaign was a great effort to foster unity and the network was proud to be part of the campaign.
RIUH head Melissa Low could not agree more on being proud to be part of the campaign.
“At its core, the common ground between RIUH and #AnakAnakMalaysia ties back to our love and admiration for the country.
“RIUH has always had a deep-rooted foundation in all things local and we embrace the Malaysian spirit through the selection of creatives, delicacies, traditional performances, exhibits and many more at each installation. We take pride in bringing Malaysians together.
“Better Me, Better Malaysia; this cannot be truer as personally, I hold the belief that if you want to make a change or if you want to make an impact, it starts within yourself and one should never underestimate the power of such a realisation.
“Take the lead and make the first step, and the rest will follow,” said Low.
The 5.5km walk will showcase many fun activities along the route and limited-edition pins for collection, used to customise this year’s wristbands.
Happening simultaneously on Aug 31 are #AnakAnakMalaysia walks and bazaars in Eco Terraces in Penang and Eco Spring in Iskandar Malaysia.
Pick up a copy of The Star newspaper on selected days to get a hold of a wristband and be part of the campaign.
Log on to anakanakmalaysia.com.my for a listing of wristband collection points.
The main sponsors for the event are Panasonic (silver sponsor) and DRB-HICOM (car sponsor).
“As a true Malaysian company, DRB-HICOM is proud to once again be partnering with The Star Media Group and EcoWorld for #AnakAnakMalaysia.
“This event is a wonderful initiative to foster unity among all Malaysian citizens, by reminding us that despite our differences, we are all held together by one thread: being Malaysian.
“DRB-Hicom is excited to sponsor the event’s lucky draw grand prize with the icon that brought us closer together as a nation, the iconic Proton Saga,” said DRB-Hicom Bhd group strategic communications head Mahmood Abdul Razak.
Panasonic marketing innovation general manager Chew Keng Heng said he was also proud to be part of the meaningful campaign.“As Malaysians, we are looking forward to seeing our country progress and things getting better.
“#AnakAnakMalaysia has become a well-known brand itself and something that our country can be proud of.
“It is always great to see such initiatives for Malaysians coming together regardless of race, religion and culture,” said Chew.
Those who sign up for the walk by July 26 will enjoy the early-bird fee of RM40 for adults, RM20 for children and RM100 for a family package of two adults and two children, and RM40 for corporate.
From July 27, the registration fee will be RM50 (adults), RM20 (children), RM120 (family) and RM40 (corporate).
The closing date for registration is Aug 9.
The #AnakAnakMalaysia Walk 2019 will be held on Aug 31 from 4.30pm at the Eco Ardence Sales Gallery, Persiaran Setia Alam in Setia Alam, Shah Alam. For registration and details, go to bit.ly/aamwalk2019
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