More than half a million Malaysian tourists visited Taiwan in 2018, according to the Taiwan Tourism Bureau (TTB).
In an effort to increase this figure, TTB launched a campaign – Taiwan Small Town Ramble – which highlights 40 small villages and towns in the country.
“People usually visit Taipei and other famous landmarks when they go to Taiwan. This time, we are including small villages and towns around Taipei,” said TTB Kuala Lumpur office manager Abe Chou during a press conference at Sirocco Hotel, Kuala Lumpur.
To attract more Malaysian tourists, TTB collaborated with Taiwanese social media influencer, YouTuber “Fu Love”, and Malaysian online TV host J-Mie for the campaign.
They filmed 10 videos in five small towns to promote the different attractions, customs and local food in those areas.
Additionally, a series of travel packages have also been curated for the campaign, in partnership with Taiwan’s Eva Air and several Malaysian travel agencies.
The travel packages will be available at TTB’s booth at two travel fairs in Kuala Lumpur – the Malaysia International Travel Mart Travel Fair from Aug 9 to 11 at Mid Valley Exhibition Centre and the Malaysian Association of Tour and Travel Agents (MATTA) Travel Fair from Sept 6 to 8 at Putra World Trade Centre.
“Those who buy travel packages during these travel fairs will receive a stainless steel vacuum bottle in addition to other free gifts,” added Chou.
Fu Love and J-Mie will also be present at both travel fairs to share their experiences of Taiwan’s small towns.
More details will be announced via Taiwan Tourism Bureau Kuala Lumpur Office’s Facebook page. — By IKHWAN RAIFUDIN