Holistic approach needed to attract tourists to Johor

JOHOR BARU: Tourism industry players here are ready to work closely with the state government in promoting and highlighting the uniqueness of the state for Visit Johor 2020.

Johor Tourism Association (JTA) chairman Ivan Teo said among ongoing preparations in promoting Johor include working closely with the Tourism, Arts and Culture Ministry (Motac) to identify events that will not only attract local visitors but also those coming from other parts of the world, especially Asia.

“Some tourism industry players including hotels, travel agents and tour operators may have started promoting their own attractive packages to woo more visitors.

“Although smaller scale promotions like this may help to attract visitors in the short run, it will not have much lasting impact for the tourism industry as a whole and we prefer taking on a more holistic approach,” he said when contacted by StarMetro.

He added that working together with the state government, other industry players and most importantly, the local community was the approach JTA wants to take on in efforts to promote the state.

“Another key in ensuring preparations for Visit Johor 2020 runs smoothly is to make sure that Johoreans, especially local businesses, understand the role of tourism in boosting their economy as well as ensuring that they embrace the tourism culture,” he said.

Meanwhile, Malaysian Association of Hotels (MAH) Johor chapter secretary Yvonne Loh said the association is ready to assist and work together with the state government and agencies under it to promote Visit Johor 2020.

“We have had several discussions with the state government on matters related to Visit Johor 2020 and have given them support to run promotional programmes.

“We will give our support by promoting to our hotel guests tour packages or any other promotional materials including those in the form of videos or banners coming from the state government,” she said, adding that there are about 104 hotels registered under MAH in Johor.

Loh also said that hotels under MAH would also make it possible for promotions on Visit Johor 2020 from the state government or tour agents to be carried out in their lobbies.

The state government is targeting 8.4 million tourists to come here next year in conjunction with Visit Johor Year 2020.

In the Johor State Assembly recently, state tourism, women development, family and community committee chairman Liow Cai Tung said Johor recorded a healthy 5% increase in tourists over the past two years.

“In 2017, the number of tourists was 7.4 million and in 2018, Tourism Johor targetted 7.7 million tourists; for 2019 it is 8 million tourists and next year, our target is 8.4 million tourists,” she added.


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