JOHOR BARU: Desaru Coast has been officially launched by the Sultan of Johor Sultan Ibrahim Ibni Almarhum Sultan Iskandar.
The launch marked an important milestone for the development of Desaru Coast which is set to revitalise Desaru town and serve as a socio-economic catalyst.
The launch was held at the Desaru Coast Conference Centre and was witnessed by Johor Mentri Besar Datuk Dr Sahruddin Jamal and Datuk Ahmad Pardas Senin, chairman of Desaru Development Holdings One Sdn Bhd (DH1), the master developer of Desaru Coast.
Sultan Ibrahim was accompanied by Khazanah Nasional Bhd managing director Datuk Shahril Ridza Ridzuan, Dr Sahruddin, state secretary Datuk Azmi Rohani, Ahmad Pardas, state tourism, women development, family and community committee chairman Liow Cai Tung and Themed Attractions Resorts and Hotel (TAR&H) Sdn Bhd chairman Tan Sri Amirsham A. Aziz.
“Today, an organisation’s aspiration comes to life as we witness the celebration of the journey, the hard work and tireless dedication of the men and women of DH1,” said Ahmad Pardas.
He expressed his gratitude to Sultan Ibrahim and the state government, saying, “It is our hope and ambition that Desaru Coast showcases to the world the best of Johor and indeed, Malaysian hospitality and culture.”
In conjunction with the official launch, Desaru Coast hosted the inaugural edition of the Ombak Festival.
The festival will be an annual event with specially curated activities including culture, music and food that highlight homegrown talent and products, and showcasing local expertise and creativity.
The three-day festival was held at the Desaru Coast Riverside with a line-up of thrilling beach activities and watersports action at the Desaru Coast beach.
DH1 chief executive officer Roslina Arbak said, “With Visit Malaysia 2020 and Visit Johor 2020 campaigns, Desaru Coast is prepared to collaborate and partner up with various stakeholders in pursuit of a common goal to provide a well-rounded, end-to-end spectrum of guest experiences. That is Desaru Coast’s commitment to the wider tourism ecosystem.”
Desaru Coast, a coastal getaway with a pristine 17km beachfront, will offer a series of bespoke local experiences to promote the destination’s natural assets, arts, culture and heritage.
The resort is a collaboration between Khazanah Nasional and Johor in pursuing a sound economic blueprint to catapult Malaysia’s tourism industry.