WHEN the brand Fresh started out as an apothecary store in Boston in 1991, founders Lev Glazman and Alina Roytberg made a commitment to use potent and natural ingredients such as rose, inspired by Cleopatra’s obsession with the flower, or raw brown sugar, inspired by their grandmothers’ unwavering belief in the power of raw sugar to heal cuts and scrapes.
Decades on, the brand has been further embodied in a beauty kitchen of alchemy and introduced to Malaysians this year.
