GLOBAL cruise brand Royal Caribbean International kicks off its 50 Years Bold anniversary celebrations this month with attractive deals, together with the launch of its latest marketing campaign Stop Wondering, Start Wandering.
Based on Royal Caribbean’s recent survey on the attractions of cruising, 60% of the respondents indicated that they are keen to try cruising, with another 25% replying “maybe”.
Factors included cruising being perceived as fun, fuss-free and convenient.
However, the survey also showed that while consumers wonder about the perks and possibilities of going on a cruise, it may lead to overthinking and hesitancy, because of misconceptions of high costs, boredom and fear of not enjoying one’s cruise experience.
Royal Caribbean aims to overcome such mental blocks with its Stop Wondering, Start Wandering campaign, launching in print, radio and TV commercial formats.
In line with its 50th anniversary, the campaign highlights the brand’s renowned first-in-industry innovations over the years, ranging from the FlowRider, Ripcord by iFly skydiving simulator, Zip Line, Ultimate Abyss slide and Bionic Bar to its latest, the SkyPad VR bungee trampoline, all of which have attracted guests of all ages around the world.
Nearer to home, with the upcoming seasons of Voyager of the Seas and Quantum of the Seas, which will both be refurbished by year-end, travellers in Malaysia will not have to just stop at the imagination of their ideal cruise adventure.
They can live it out with their loved ones with Royal Caribbean’s deals.
The second guest sails for only RM150 and kids aged 11 and below can enjoy their cruise for free. Terms and conditions apply.
Customers can choose from Voyager of the Seas’ seven sailings from Oct 21 from Singapore, ranging from three to five nights to ports such as Phuket, Melaka, Penang and Kuala Lumpur (Port Klang).
Quantum of the Seas will be offering 34 sailings over six months, starting from Nov 16, also from Singapore. Its itineraries include a four-night cruise to Phuket and Kuala Lumpur (Port Klang), five-night cruise to Phuket, Kuala Lumpur (Port Klang) and Penang and a seven-night cruise to Bangkok (Laem Chabang, with an overnight) and Ho Chi Minh City.