Catch ‘em all through convenience store’s loyalty programme


(From left) Lee and 7-Eleven Malaysia chief executive officer Colin Harvey showing the Pokemon Poke Plates collection.

POKEMON fans can rejoice as convenience store chain 7-Eleven Malaysia is introducing a loyalty programme that features the popular Japanese franchise.

The Pokemon Poke Plates collection comes in 28 vibrant designs, each featuring a popular Pokemon character such as Pikachu, the lovable Electric-type Pokemon; Snorlax, a gigantic sleepyhead; and fiery Charmander, the ever lovable Jigglypuff.

Customers will be rewarded with programme stickers from now until Aug 26 for every purchase of RM5 and above in a single receipt at any 7-Eleven outlet.

A bonus sticker will be awarded if the purchase includes a selected partner product. A Pokemon Poke Plate can be redeemed for free with a total of 12 stickers.

Another option for customers is to purchase a Poke Plate at RM7.90 alongside six stickers.

Adding excitement to the “hunt” for all 28 plates is the inclusion of special Masterball Poke Plates with a unique PIN each.

Lucky participants who manage to get their hands on these exclusive Poke Plates stand a chance of winning Razer Pay coupons valued at RM200.

“We are absolutely ecstatic to be moving into the second half of the year with yet another exciting redemption campaign,” said 7-Eleven Malaysia marketing general manager Ronan Lee.

“With the franchise’s successful movie Detective Pikachu a couple of months ago and the continuing Pokemon Go craze, we are confident that fans will react positively to the collectibles.

“Inserting the ‘fun’ in ‘functional’, the Pokémon Poke Plates will add a colourful spectrum to your dining experience at home,” he said.

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