Carlsberg gets a new look this month.
Changes to the beer brand’s look and feel are most visible on its packaging, coupled with practical improvements that see a new fresh cap on Carlsberg bottles. The same great brew is also served in premium-looking stem glasses as well as cans that come in easy-to-open packs.
“At Carlsberg, we care about how our beer is made and enjoyed, a constant ‘pursuit of better’ inspired by our founder JC Jacobsen throughout our history of more than 170 years,” said Carlsberg Malaysia managing director Ted Akiskalos.
“From our yeast and barley to our packaging and glassware, we believe it must always be possible to do things better, hence the introduction of a new look and feel for Carlsberg.
“While the brand looks modern and new, our beer is still brewed with the same natural ingredients and same attention to quality that gives Carlsberg that same great taste.”
Carlsberg is also out to reward its fans with a nationwide consumer promotion from now to September, with the chance to become “Probably The Best Beer Master” up for grabs.
Not only are winners entitled to an all-expense-paid trip to Carlsberg Malaysia’s brewery, they also get to bring along a friend and go through an informative “art of beer” session towards becoming Probably The Best Beer Master, which comes with a certificate upon completion.
Winners get to enjoy 12 cartons of 24x320ml supply of free Carlsberg.
For Carlsberg bottles enjoyed at restaurants and coffeeshops, simply check the underside of the bottle cap for a chance to win the grand prize to be Probably The Best Beer Master.
Consumers can also collect 24 bottle caps to get a limited-edition Carlsberg T-shirt, or 12 bottle caps to get one 320ml Carlsberg can. The promotion ends July 31 in Peninsular Malaysia, and runs from Aug 1 to 31 in Sabah and Sarawak.
From Aug 1 to 31, Carlsberg drinkers enjoying draught and bottled beer at participating bars, pubs and bistros will get gift cards for a chance to be Probably The Best Beer Master.
They can also get a limited-edition Carlsberg T-shirt which comes in two collectible designs, for every 10 gift cards collected.
Meanwhile, every purchase of two bottles or cans of Carlsberg at convenience stores from Aug 1 to Sept 30 will also give consumers a chance to win simply by snapping and sending their receipt as a proof of purchase.