SINGAPORE Airlines (SIA) and Tourism Western Australia (TWA) have entered into a cooperative marketing agreement to jointly promote tourism to Western Australia.
Under the A$5mil (RM3.4mil) three-year agreement, SIA and TWA will jointly fund campaigns to promote travel to Western Australia in 10 key international markets by way of SIA’s services to Perth.
“Singapore Airlines and Tourism Western Australia have been close partners for 20 years.
“The deal that we signed today is an extension of that partnership and we are grateful for Tourism Western Australia’s confidence in our relationship,” said Singapore Airlines sales and marketing senior vice-president Campbell Wilson.
“The continuation of this strategic partnership is a testament to our dedication to the Australian market, and I am sure more travellers will be encouraged to visit the beautiful sights and attractions Western Australia has to offer.”
Western Australia Tourism Minister Paul Papalia said he was delighted to be in Singapore to officially sign this exciting agreement with Singapore Airlines.
“Our partnership with Singapore Airlines, which dates back to 1999, is extremely important in attracting more people to Western Australia, from all across the globe.
“The aim is to fill the flights through promotional airfares and offer visitors adventure-filled travel packages so they can experience all that our amazing state has to offer while they are here,” he added.
SIA has served the Australian market for more than five decades.
The airline now operates 137 weekly flights to Australia, including 28 services to Perth in Western Australia, seven to Canberra, 28 to Brisbane, 32 to Melbourne, seven to Adelaide and 35 to Sydney.
Subsidiary SilkAir operates seven weekly services to Cairns and seven to Darwin, while Scoot operates nine weekly services to Perth, 10 to Melbourne, nine to Sydney and five to Gold Coast.
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