INDONESIA is embarking on a campaign to promote several destinations in Malaysia, including the little-known Banyuwangi in East Java.
Indonesian Embassy staff in Kuala Lumpur met with representatives of BMC Travel Sdn Bhd at a hotel in Taman Melaka Raya in Melaka.
Indonesian Embassy economic counsellor Harry Irawan said they wanted to popularise new and existing destinations in Indonesia, especially Banyuwangi.
“Forming a good relationship with tour companies here is imperative as Malaysians make up the second largest group of tourists to Indonesia,” he said.
Representatives from tourist promotion boards from several Indonesian cities were also present at the meeting.
Harry said tour packages targeting major markets such as Europe and China could be arranged to benefit both Indonesia and Malaysia.
Banyuwangi is connected via direct flights from Kuala Lumpur International Airport.
Javanese folk believe that the sun first rises at Banyuwangi before its rays bathe other parts of the Indonesian archipelago.
Banyuwangi is also home to some of Indonesia’s rare and endangered wildlife.
The city was formerly the epicentre of the Majapahit Kingdom and its remnants are still preserved, especially at Kawitan Temple located inside the Alas Purwo forest reserve.