There’s no big biz like food biz

Chua (right) receiving the recognition by a Malaysia Book of Records representative (left). Looking on are Zulkefli (second from right) and Tan.

IN WHAT is sure to be a memorable 20th anniversary, the Malaysian International Food and Beverage Trade Fair (MIFB) has been recognised by The Malaysia Book of Records as “Malaysia’s largest food and beverage trade fair”.

Fair organiser Sphere Exhibits Malaysia Sdn Bhd was awarded the title at the launch of its 20th edition of the trade show, held at Kuala Lumpur Convention Centre.Its chairman Chua Wee Phong said the recognition showed the trade show was growing from strength to strength.

“The number of exhibitors and brands is increasing each year, with great support from the international community.

Chua (second from left) and Zulkefli (left) visiting some of the exhibitors’ booths at the launch of the 20th Malaysian International Food and Beverage Trade Fair.

Chua (second from left) and Zulkefli (left) visiting some of the exhibitors’ booths at the launch of the 20th Malaysian International Food and Beverage Trade Fair.

“The fair itself has evolved since it first started, with plenty of floor transactions.

“As we move forward, we hope more of such exhibitions will be held so that more business opportunities can be created for Malaysia as a whole,” he said.

This year’s MIFB 2019 also introduced the inaugural F&B Start-Up @ MIFB programme.

It is a corporate social responsibility initiative by Sphere Exhibits Malaysia, jointly organised by Kuala Lumpur Malay Chamber of Commerce (KLMCC), Chinese Chamber of Commerce and Industry of Kuala Lumpur and Selangor (KLSCCCI) and Kuala Lumpur and Selangor Indian Chamber of Commerce and Industry (KLSICCI).

Chua said the initiative would serve as an on-site business matching platform between start-ups and investors who are keen to invest in the latest innovative F&B service solutions.

“To differentiate our Start-Up @ MIFB from the rest, we are bringing in a panel of investors to the start-up village.

“The potential investors will be visiting the start-ups at their exhibits area to listen to their pitch.

“And the best part is, all of the participating start-ups will be given equal opportunity to meet one-to-one and present their business presentations to the investors,” he explained, adding that they had lined up 11 potential investors from Malaysia, India and Hong Kong.

KLSICCI president Datuk R. Ramanathan said there was plenty of untapped potential which could be utilised through the initiative.

“This will be a good platform for start-ups and entrepreneurs to pitch their ideas to a wider audience,” he said.

The trade fair is expecting 550 exhibitors from various countries with a good mix of both local and international participants as well as 20,000 trade visitors.

“This year, we are delighted to welcome new countries such as Bhutan, Kuwait, Saudi Arabia, United Kingdom and the United Arab Emirates alongside the largest pavilion in Malaysia by India, another of our long-time supporter,” Chua said.

The fair continued to highlight the F&B industry in four key segments – General Food and Beverage, Seafood and Fishery, Halal, and Food Technology.

Sphere Exhibits Malaysia project director Henri Tan said they were expecting more than RM500mil in floor trade discussions, excluding its business matching platform which would further inflate the numbers.

Also present at the launch were Malaysia Convention & Exhibition Bureau (MyCEB) chief executive officer Datuk Zulkefli Sharif, KLSCCCI deputy president Michael Chai and KLMCC deputy president Ahmad Hussein Tajuddin.

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