DAIKIN Malaysia has chosen to continue sponsoring three Malaysian athletes as the brand’s ambassadors this year.
The marketing company for the air-conditioning brand extended its successful partnership with Rio Olympics badminton silver medallists and mixed-doubles pair Chan Peng Soon and Goh Liu Ying, and 2017 World Track Cycling champion Azizulhasni Awang.
Chan said he was excited about continuing his partnership with Daikin for a fourth straight year.
“I feel the company’s goals and values for success suit my own personal goals and values in badminton. My drive to qualify for the 2020 Olympics hasn’t faded but rather increased through this partnership and I am even more motivated to represent Daikin and Malaysia in the world of badminton.
“We are among the top 10 players which means people expect more from us. We are trying to manage the pressure and hope to do well.”
Goh said she was proud to be a Daikin brand ambassador. “I promise to always give my best,” she said, noting that it took her and Chan a lot of hard work to be among the best mixed doubles pairs.
Track cycling champion Azizulhasni said the brand had inspired him to keep working to stay at the top of his game.
“This is my third year with the brand and I am grateful to be an ambassador for Daikin.
“We need good corporate companies to support our careers.
“We want to be professional or semi-professional and be the benchmark for other athletes and not be fully dependent on the government for career development,” he added.
Daikin general manager Lawrence Song Yew Beng said the company prioritised a healthy lifestyle.
“We believe that in pursuing these athletes to be the faces of the brand, the market will recognise that we’re not just an air-conditioning brand, but a company that understands the importance of living a healthy lifestyle,” Song said.
“We want to motivate the trio to win at the Olympics next year,” he added.
On growth, Song said the company was looking forward to better sales this year.
“The sales performance from January to March this year has been encouraging. We launched four new inverter air-conditioners at the beginning of the year,” he said, adding that Daikin has a 40% share of the air-conditioning market.
Did you find this article insightful?