(From left) Lee, Dato’ Maw, Yong and Sonia headline this year’s Tiger Roar Project. — Photos: AZLINA ABDULLAH/The Star
FOUR unique Malaysian talents headline this year’s Tiger Roar Project – a platform celebrating those who challenge conventions.
Chosen by Tiger Beer for their unconventional approach to their work, all four have faced challenges which they have had to overcome to pursue their passion.
They include hip-hop artist and rapper Teh Jian We (better known as Dato’ Maw), musician and chef Kent Lee, fashion designer Yong Sheng as well as pyrographer and artist Sonia Luhong.
Tiger Beer Malaysia marketing manager Pearly Lim said the project was a platform to showcase raw Malaysian talent.
“We have long encouraged Malaysians to ‘uncage’ their passion to realise their dreams and with the Tiger Roar Project, we are taking this to the next level.
“Our streets are a hotbed of emerging unconventional talent,from art and design to food and music and as a brand we believe in giving them the spotlight their passion deserves,” she said.
Working in partnership with The Beer Factory in Hartamas, Tiger Beer commissioned each of the four talents to create elements on the newly opened outlet.
Visual artist Sonia’s choice of medium – fire – left an indelible mark with a detailed artwork of a tiger, while Lee collaborated with The Beer Factory’s chef to conceptualise the menu.
Bespoke staff outfits designed by Yong and Dato’s Maw’s music curation also created a buzz.
Serving as the official launch of the Tiger Roar Project, the opening of the The Beer Factory saw media and guests introduced to the four talents and their work, alongside a host of other performances and activities over two days.
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