JOHOR BARU: Publishing houses, including newspapers, should target schools to encourage the reading habit and help students improve their command of English.
Johor Baru Newspaper Vendors Association president Tee Seng Howa said many young people, including graduates, were no longer reading newspapers and were instead relying on social media for their news.
“If publishers can target products which attract their attention since their schooling days, it will help promote the reading habit,” he said, adding that The Star should continue to expand its Newspaper in English (NIE) programme to schools statewide.
Tee said the Chinese media and Malay newspapers were now coming up with ways to encourage students to read newspapers.
“Johor Baru has a large number of Chinese schools. If they can come up with programmes to promote English among the students, I am sure it will be well received,” he said.
Tee said the media should carry more reports on schools, the students and their activities.
He said the reading habit should be cultivated from young.
“Parents play a big part in encouraging their children to read, be it books or newspapers,” he said.Tee said The Star should also expand its Kuntum magazine, which has been sold for many years among primary schoolchildren.
On the number of newspaper vendors statewide, he said it was decreasing every year.
“Unless there are more newspapers being sold, the vendor numbers will not increase,” he said during the association’s 45th annual luncheon here.
Presently there are 130 members in Johor Baru and Kulai. Star Media Group senior manager (circulation) Anandan Thangasamy represented the company at the event.
On welfare, Tee said they were trying to get insurance for their members to be extended from 70 to 75 years old.
“Recently, a member who was above 70 met with an accident and was unable to make insurance claims,” he said.