SENHENG is broadening its reach in consumer electronics and appliances with the opening of a new outlet in Muar, Johor.
Grand Senheng Muar marks the chain’s commitment to providing a different shopping experience to consumers.
Strategically located in a residential area, Grand Senheng Muar will appeal to consumers with its new megastore format, offering a wide assortment of consumer electronics and appliances ranging from smartphones, tablet PCs and laptops to UHD TV, side-by-side refrigerators and front-load washers.
Popular brands such as Samsung, Panasonic, Sharp and Sony are available as in all Senheng stores nationwide.
Senheng’s main partners are Samsung, Huawei, Panasonic, LG, Sharp, Sony, Hitachi, Toshiba, Pensonic, Beko, Aeon and AIG.
The seamless business model aligns in-store, online and mobile shopping activities with consumer buying preferences, in keeping with Senheng’s tagline, “To create a better quality of life”.
The introduction of this business model sees Senheng offering more information, convenience, added value and ultimately an enhanced shopping experience via in-store and online integration as well as personalised customer targeting.
This allows the chain store to combine its strong retail presence in the consumer electronics and appliances business with an effective online channel.
Among the special promotions offered in conjunction with the opening of Grand Senheng Muar are EZ credit rebates of up to 40%, small electronic appliances on sale at RM10 per unit (limited stocks), live product demonstrations by participating brands and free extra one year warranty exclusive for PlusOne members.
There is also 0% IPP of up to 36 months available for selected banks as well as 1% Aeon Credit easy payment interest for selected models.
Senheng has kickstated its Xtra Rewards campaign which offers double PlusOne points with EZ credit rebate of up to 40%.
Go to www.senheng.com.my or check out its Facebook for details.