Programmes and incentives to boost tourism


Some 150 tourism industry players from all over Johor taking part in the engagement session.

JOHOR BARU: State Tourism, Arts and Culture Ministry (Motac) conducted an engagement session with some 150 tourism industry players here to highlight incentives and programmes available for them to develop the industry.

Tourism Johor director Zihan Ismail said the engagement session was in line with the goal of the tourism sector here to make Johor a must-visit state instead of merely a transit.

“The main aim of this session is to provide information to industry players here on Motac’s incentives and programmes as well as its policies for the growth of tourism in Johor.

“Among incentives available for industry players to look into is a tourism fund that can help them expand or start their business in the tourism sector,” she said.

She pointed out that the tourism fund includes a tourism infrastructure fund as well as a special tourism fund.

“The tourism infrastructure fund offers loans ranging from RM5mil to RM100mil with low interest rates for industry players to expand their businesses.

“The special tourism fund is for small and medium-scale tourism businesses,” she said, adding that other incentives include a tax reduction through the Inland Revenue Board for tour package providers in Malaysia that managed to reach out to at least 1,500 local tourists and 750 international tourists.

“On top of that, Motac also provides tax reduction for industry players hosting cultural, arts and heritage activities or programmes here,” she added.

Zihan said that she hoped the session helped prepare industry players for Visit Johor Year 2020.

“I hope industry players will take this opportunity to learn more about the tourism sector here and give their feedback or opinions to boost tourism,” she said.

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