Remaining popular after 95 years


(From left) Michael, Lim and Tee launching Popular’s 95th anniversary celebration.

FIVE children smiled excitedly on the first day of their “job” at Popular’s flagship store at IPC Shopping Centre, Mutiara Damansara.

The young helpers were recruited through Popular’s Little Store Assistants programme, to enable children from seven to 12 years old to experience working in the bookstore.

Neatly dressed with a red apron over a white top and long pants, they started their day by joining Popular’s team at the store’s entrance to greet customers before heading to different sections to learn various tasks associated with the book trade.

“I visit Popular whenever I can because I like the store. My favourite is the stationery section.

“I had fun learning new skills,” said 10-year-old Lucas Chin Kah Wei from Kota Damansara.

Nachammai Ramanathan, 12, said it was interesting to learn the system behind how books are arranged on the shelves.

“I have a better understanding about the bookstore now,” she said.

(From left) Little Store Assistants Chan Yan Jie, eight, Hayden Yap, seven, Lucas, Nachammai and Sam Shin Yee, 11, arranging books.
(From left) Little Store Assistants Chan Yan Jie, eight, Hayden Yap, seven, Lucas, Nachammai and Sam Shin Yee, 11, arranging books.

The Little Store Assistants was one of the fun activities held during Popular’s 95th anniversary celebration themed “Popular Assures”.

The celebration kicked off with a one-day Popular members’ sale where customers were treated to a 25% store-wide discount on selected items and 20% off on CDs, with a minimum purchase of RM100.

Popular Book Co (M) Sdn Bhd executive director Lim Lee Ngoh thanked its workforce for their dedication and loyal customers for their unwavering support throughout the years.

“Because of you, we have grown into Malaysia’s largest bookstore chain, as certified by the Malaysia Book of Records, from our humble beginnings in 1924 in Singapore.

“I have had the pleasure of watching Popular blossom and flourish over the past 35 years after it established its footprint in Malaysia in 1984.

“From a modest, maiden outlet in Damansara Jaya, to a five-storey complex along Petaling Street’s Chinatown to today, where you’ll find a Popular store in virtually every nook and corner of Malaysia.

“Popular Malaysia has carved a niche for itself as a one-stop concept education bookstore,” she said.

Launching Popular’s 95th anniversary celebration with Lim were Public Bank Bhd PB Card Services director Tee Chui Chee and Payments Network Malaysia Sdn Bhd (PayNet) card services division director Michael Kumar.

The launch was held against a colourful backdrop of a giant “95” figure, formed by 60 winning art pieces of the Popular & You, Together Kids’ Creative Collage Contest.

At the same time, Popular also unveiled its limited-edition Popular Privilege Card as well as Popular MY App which has the latest promotions, e-membership, current events and store locations.

There was also a prize presentation ceremony of the Popular MyDebit Wave and Win Contest and the 1-minute Grab-All-You-Can Stationery Shopping Spree.

Lim also presented mock cheques totalling RM10,000 to 10 selected schools of “A Bite of New Village” book campaign.

Until June 16, customers can enjoy 20% off selected books and 15% off CD-RAMA products while taking advantage of great deals for stationery and gadgets, among others.

Popular’s 95th anniversary redemption programme, running from June 7 to Sept 8, allows Popular Card members or Public Bank MyDebit ATM Card holders who purchase via “wave” to stand a chance to redeem a free limited edition mug.

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