Mall presents beauty of Raya

The decorations at Pavilion Kuala Lumpur reflect ‘The Beauty of Raya’.

PREPARE for the upcoming Hari Raya Aidilfitri at Pavilion REIT Malls and do your part for charity as well as get rewarded while you shop and dine.

For a start, Pavilion Kuala Lumpur unveiled its theme of “The Beauty of Raya” inspired by the iconic ketupat weaving through splendid decorations and experiences.

Currently the mall has buka puasa selections, cultural dance and musical performances, besides celebrity appearances and a corner for shoppers to learn the heritage of ketupat weaving. The programmes end on June 13.

A favourite destination to experience Malaysia’s delightful festivals and celebrations, Pavilion KL provides a brilliant sensory journey to visitors and shoppers.

Stunning calendula flower sculptures at the main entrance provide a radiant welcome. Then visitors will be met with beautiful blooms at its Spanish Steps, which feature a specially curated exhibition by Fashion Valet showcasing its exclusive “Jalan Raya” collection.

At the launch of “The Beauty of Raya,” Pavilion REIT chief executive officer Datuk Philip Ho said the ketupat though simple, was a staple of many Malaysians meals and graced every Hari Raya spread.

“It is customary for Malaysians to make ketupat together. The ketupat is also closely linked to Ramadan,” he told a packed crowd.

“The ketupat is a symbol of our unity, an icon of Malay tradition and the spirit of Hari Raya Aidilfitri. This is it is a beautiful representation of the ‘Beauty of Raya’, which is all about inclusiveness, coming together to share and celebrate Hari Raya regardless of race, religion or nationality,” Ho elaborated.

He also shared about Pavilion’s corporate social responsibility (CSR) initiative.

Ho (second from right) and other VIPs holding up the iconic ketupat at the launch. ­— Photos: ART CHEN/The Star
Ho (second from right) and other VIPs holding up the iconic ketupat at the launch. ­—Photos: ART CHEN/The Star

“With every ketupat that is woven and collected at Pavilion KL, we will donate RM1 to charity,” he said.

He said the mall had aimed for a target of 30,000 ketupat in its pledge to charity.

He added that the number would also gain entry to Malaysia Book of Records for “Most Replica Ketupat” collected for charity.

Also present at the event were Tourism Malaysia package development division director Syed Yahya Syed Othman, Da Men Mall adviser Datuk Abdul Wahab Khalil, Maybank Community Financial Services head of cards Md Gharif Talib, Yayasan Chow Kit founder and children’s rights activist Dr Hartini Zainudin and Malaysian Water Association vice-president and L’Oreal-Unesco For Women in Science Fellowship 2018 recipient Dr Norhayati Abdullah.

They were joined by 100 children from Shifa orphanage, Rumah Permata Hatiku and Cahaya Kasih Bestari as well as representatives from the community, including Shopping Secretariat Malaysia, police, City Hall, Fire and Rescue Department, Malaysian Tourist Guides Council, Red Crescent Malaysia, sponsors and its partners.

Guests were entertained by energetic dance performances by Nakasutra troupe and Pavilion KL employees in a show of gratitude to the community for their continuous support.

Senior management of the mall and VIP guests then distributed duit raya as well as Ramadan packs to the children.

Pavilion KL also has plans to distribute more than 1,000 of its Ramadan packs that contain suitable food for breaking of fast on the go. These were sponsored by Kewpie Malaysia, Maggi, Mamee, Mondelez International, Nestle and Vel Art.

The event culminated with guests breaking fast together at Pavilion Hotel KL.

The “Beauty of Raya” is held in partnership with Maybank, Kiehl’s and Pandora.

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