THERE are various programmes lined up for the Ramadan month, including a corporate social responsibility (CSR) campaign by Export-Import Bank of Malaysia Bhd (Exim Bank).
The bank has rolled out a food truck to share the blessings of Ramadan with the community through its #kongsinikmat campaign organised in collaboration with Star Media Group Bhd. Joining in the launch were Exim Bank chairman Datuk Feizal Mustapha and acting president and chief executive officer Azhar Awang Kechil.
Feizal said the programme was aimed at reaching out to the public at large and especially the less fortunate.
“Together with Star Media Group, we are contributing food and drinks, including dates for breaking of fast. This programme allows us to strengthen the relationship between Exim Bank and the community using food trucks at several locations,” he said.
At the same time, Feizal wants to convey the message that CSR initiatives could be diversified by fostering the spirit of giving and caring among the community.
There are a total of four #kongsinikmat campaigns, which kicked off at Exim Bank headquarters in Jalan Sultan Ismail, Kuala Lumpur, followed by another at Al-Fikrah Care Centre in Kajang, Selangor.
Azhar said the care centre was established in 2012 and currently had 70 senior citizens, including the disabled and those without next-of-kin.
“Exim Bank donated two dryers and contributed RM5,000 to the care centre’s expenses. We also provided bedsheets, pillow covers, bath towels and sarong for their daily use,” he added.
Azhar hopes the contribution can lessen the centre’s burden.
“This initiative also shows that the relationship between the bank and its community is not only limited to financial and business services or programmes, but also includes community engagement activities,” he said.
The #kongsinikmat campaign was also held at Madrasah Anak-Anak Yatim and Tahfiz Quran Hashimiah in Batu Caves, Kuala Lumpur, and will culminate in Madrasah MuiinulIslam Tahfizul Quran and Madrasah Darul Muttaqin Maa’ Tahfizul Quraan in Klang today.