Showcase of lifestyle products

  • Metro News
  • Saturday, 11 May 2019

(From left) Abu Bakar, Azlin, Lee and Leela at the announcement of the upcoming Asean Lifestyle week 2019.

The Asean Lifestyle Week (ALW) 2019 returns this year to showcase more exhibitors and products.

To be held from Sept 13 to 15 at Kuala Lumpur Convention Centre, it is expected to feature 200 Asean companies, double the number of participants last year.

The second edition of the trade and consumer event also aims to be an avenue for companies to lead in an untapped segment across the region, and make Kuala Lumpur a one-stop centre for local and international buyers and sellers to congregate and do business.

At a press conference to announce the event, Yayasan Budi Penyayang Malaysia (Penyayang) chief executive officer Datuk Leela Mohd Ali said 120 booths had been allocated for local products.

“This year’s Asean Lifestyle Week is projected to be bigger and more exciting.

“Malaysia has always aspired to develop and nurture world-class events. We hope to grow the Asean Lifestyle Week into a flagship Asean event,” she said.

The event, which will be held in conjunction with the Kuala Lumpur International Arts Festival, is organised by Penya-yang, endorsed by Matrade, supported by the Foreign Affairs Ministry, Tourism, Arts and Culture Ministry, Asean Secretariat and Institute of Strategic and International Studies (ISIS) and managed by Hot Shoes Show and Tradelink Sdn Bhd.

Leela said this year’s event would consist of five major components, including an exhibition featuring Asean Lifestyle products and services from 10 Asean countries, as well as Japan, India and China.

“Secondly, we will have a facilitation segment that will include angel investors, insurance companies, banks and logistics.

“Thirdly, a business-matching segment coordinated by Matrade that will bring potential buyers and business partners from all over Asean and beyond.

“There will also be a half-day Asean dialogue consisting of both local and foreign speakers on the topic of “Business Practices and Opportunities in the Age of Sustainable Development Goals”.

“This forum is organised in collaboration with ISIS Malaysia,” she added.

Six international speakers are scheduled to take part in the dialogue on Sept 14.

Leela said Malaysia’s favourite animated twins, Upin and Ipin, were also expected to make an appearance.

According to Matrade, the Asean region has a market size of 630 million people and is the world’s seventh largest economy with a strong purchasing power.

Matrade senior director Abu Bakar Yusof said, “The ALW this year will showcase what the small and medium enterprises (SME) have to offer under the framework of Asean Economic and Cultural Diversity.

“Our aspiration is to use ALW as a platform for local SMEs to venture beyond our borders, and this is where Matrade comes in.”

A memorandum of understanding was inked between Penyayang and NGO Peniagawati to recognise their strategic partnerships.

Peniagawati president Datuk Azlin Ahmad Shaharbi said the NGO was committed to developing and promoting bumiputera women entrepreneurs and SMEs.

Hot Shoes Show chief operating officer Lee Mark said, “On an intellectual point, we want to create a dialogue for discussion. It is not just about trade, we want to take local businesses to Asean.”

For details on how to register as an exhibitor, call 03-8946 0222 or visit

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