Developer’s campaign pays off

Sime Darby Property managed to sell 90% of its Elmina Valley Five when it launched.

After eight consecutive weeks of launches throughout March and April, Sime Darby Property Bhd has achieved over RM1bil in sales with more than 1,100 units sold – a successful conclusion to the Primetime 8 marketing campaign that was carried out in conjunction with the Housing and Local Government Ministry’s Home Ownership Campaign (HOC).

Buyers flocked to the launches of landed and high-rise homes in Bandar Bukit Raja, the City of Elmina, Serenia City, Bandar Universiti Pagoh, The Glades at Putra Heights and KL East.

“We are humbled by the support shown by our customers,” said Sime Darby Property acting group chief executive officer Datuk Wan Hashimi Albalkri.

“The overwhelming response to the Primetime 8 campaign exceeded our expectations, an indication that despite concerns over the economic climate, home ownership remains a priority among Malaysians.

“The HOC has definitely helped us in this achievement and for this, we are truly thankful to the government.

“The property market is an important contributor to Malaysia’s economy and Sime Darby Property will continue to play its part to stimulate this sector,” Wan Hashimi added.

Over the eight-week period, Sime Darby Property launched seven new projects and two co-creation projects in Subang Jaya City Centre and Putra Heights involving the dto online platform.

The online platform is based on co-creation and crowd sourcing which allows customers to have a say in building their homes with the developer.

One of the key product highlights was Elsa, the first product under the Affordable Collection, which recorded an overwhelming 100% take-up on its launch day with 165 units sold.

The campaign also saw multiple successful launches, including Elmina Valley Five with 90% out of 373 units sold.

High-rise product, The Ridge in KL East, also enjoyed a strong take-up of more than 70%.

“We had people coming to showrooms early in the morning, queueing up even before our counters opened,” said Sime Darby Property chief marketing and sales officer Gerard Yuen.

“The excellent reception to Primetime 8 will spur us to work harder for our shareholders and continue to offer even better products and deals.”

Following the success of its campaign, Sime Darby Property will be introducing its Raya 2019 campaign from May 15 to June 30.

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