A LECTURER from Universiti Tunku Abdul Rahman (UTAR) has been recognised as one of the “World’s 10 Most Productive Authors” in the field of mobile commerce.
Dr Garry Tan Wei Han from the Business and Finance Faculty, is currently ranked number five.
The recognition was given based on the 1,130 mobile commerce articles published using the “Web of Science” database from January 2007 until October 2018.
“The list comes as a form of recognition for all the years of sacrifice, and serves as an opportunity to increase my visibility at the international level.
“This benefits me in terms of professional development and will aid networking and international collaboration opportunities in the future,” he added.
Dr Tan said writing an academic paper requires a lot of sacrifice and dedication, and knowledge of the subject was equally important.
Thus, he said, one needed to continuously stay updated.
“The applicability of consumer behaviour in mobile adoption studies can be extended into many different areas, such as mobile tourism, learning, payment, healthcare, entertainment, shopping, government, transportation, enterprise, social networking and marketing.
“Some of the studies mentioned remain largely unexplored which warrants more investigation, and I would also like to explore new marketing theories and investigate their applicability in mobile commerce,” he added.
Dr Tan said he was also delighted that UTAR had been acknowledged as one of the “World’s 10 Most Productive Institutions” in the area of mobile commerce.
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