Campaign drives road safety culture among Malaysians


(From left) Pang, Coelho, Yeoh, Loke, Song and Zaimi at the launch of the ‘Drive for Life’ campaign.

BOSCH Automotive Aftermarket Malaysia has launched a car and road safety campaign to raise awareness among drivers about the importance of regular vehicle maintenance and the use of quality car parts.

The “Drive for Life” campaign was launched at Sofitel Kuala Lumpur Damansara, in response to startling discoveries from surveys conducted by Bosch last year.

The results showed that more than half of Malaysian drivers lacked knowledge in basic car maintenance.

Bosch Automotive Aftermarket for Asia Pacific South-East sales and marketing services director Marcio Coelho said the campaign was a three-year plan that would be executed in three phases – Educate, Engage and Empower.

“We strive towards a vision of accident-free roads and this campaign complements the Transport Ministry’s objective to reduce road fatalities,” said Coelho.

The surveys also found that 70% of car breakdowns were caused by battery malfunction.

“Proactive car care and maintenance while using quality car parts can greatly lower the risks of road accidents,” he added.

Alarmingly, only 1% of women know how to troubleshoot their car during a breakdown based on the same surveys.

Women today are always on the go because they have to multi-task, said Deputy Women, Family and Community Development Minister Hannah Yeoh.

“It is important to educate the public that car maintenance is not just a man’s domain, but one that is necessary for every road user,” she said.

National transport statistics showed that there were 533,875 road accidents with 6,740 fatalities in 2017.

“Road safety is one of the government’s main agenda to reduce road accidents and create a safe environment for road users,” said Transport Minister Anthony Loke.

“However, we need collaborations with private entities in order to achieve these goals,” he said.

Loke added that the government fully supported this type of beneficial initiative spearheaded by the private sector.

During the campaign, there will be a series of workshops providing practical tips for first-time drivers to enhance their knowledge.

Free vehicle inspection services will be provided to drivers at selected Petron stations before the balik kampung season on the third (May 18-19) and fourth weekend (May 25-26) of this month.

The inspection will feature a 25-point check on battery condition, engine oil and fluid levels, tyre threads and brake pad thickness.

The selected stations are Petron Sungai Besi Toll South-bound, Petron MRR2 Safari, Petron MRR2 Selayang and Petron Kesas East bound.

Also present at the launch were Bosch Malaysia managing director Simon Song, Bosch Automotive Aftermarket Malaysia country manager Pang Yoon Kong and Petron Malaysia corporate affairs head Zaimi Harun.

Bosch Automotive Aftermarket Malaysia is a leading global supplier of automotive technology and services.

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