Helping M’sian SMEs expand their reach in Asean markets

  • Metro News
  • Saturday, 04 May 2019

Suhaimi (second from left) pitching a business proposition to potential buyers from Thailand at the business matching event in Bangkok.

FOLLOWING the success of CGC International BizMatch in Indonesia last year, Credit Guarantee Corporation Malaysia Bhd (CGC) once again collaborated with the Malaysia External Trade Development Corporation (Matrade) to organise a customised cross-border business matching in Bangkok.

The business matching programme was attended by Matrade Trade Commissioner to Thailand, Norman Dzulkarnain Nasri.

CGC International BizMatch, a platform under the CGC Developmental Programme, enables homegrown small and medium enterprises (SMEs) to venture into cross-border markets.

Launched in 2016, the programme goes beyond CGC’s agenda to develop SMEs by enhancing their development, long-term growth and sustainability.

Malaysian food and beverage company Boom Beverage Sdn Bhd and oil and gas company Atlas Merger Sdn Bhd showcased their products and services at the business matching programme.

“CGC International BizMatch enables my company to meet the intended target market. This programme is a breakthrough for my business growth and expansion in the Asean region,” said Atlas Merger chief executive officer Suhaimi Sulaiman.

Boom Beverage international trade manager Ahmad Azfar Azhar concurred: “It is certainly not an easy task for SMEs to explore international markets. CGC International BizMatch has created an opportunity for my company to venture into Thailand.”

Making inroads into Asean markets is made possible for SMEs by leveraging on CGC’s network and counterparts in the region.

CGC is able to provide market access for potential SMEs via its business matching sessions with local and international buyers.

In the past three years, CGC has brought more than 30 SMEs to take part in international trade exhibitions and business matching events, including the China-Asean Expo, China Import and Export Fair as well as CGC International BizMatch 2018 in Indonesia.

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