Shop for Raya and help the needy

Models showcasing the Mikhail and Mikayla Raya collections at the launch of Girang Syawal Tiba 2019.

SHOP at Mydin this festive season while contributing to a good cause.

The local hypermarket chain has rolled out its inaugural Mydin Prihatin corporate social responsibility (CSR) programme in conjunction with its Girang Syawal Tiba 2019 Ramadan and Raya campaign.

For every purchase of participating products at all Mydin stores, 5sen to 50sen will be channelled to the Mydin Prihatin fund to aid orphanages and the poor.

Participating brands are Beras Juara, Coca-Cola, Enaq, Enrico’s, Mamee, Antabax, Nona, P&G, Sunquick, Trichy, Gardenia Numee as well as exclusive online partner Shopee where every Mydin product brand purchased on the eCommerce platform will also contribute to the fund.

Those who wish to make further contributions to the welfare homes can donate to the Mydin Prihatin fund via Shopee.

The eCommerce platform has set up a RM1 donation listing where Malaysians can donate directly to the fund from now until May 31.

Shopee will then return a cash voucher that can be utilised for the next purchase at Mydin’s official store on the platform. Search Mydin Prihatin on Shoppee to start donating.

“We are targeting to achieve RM200,000 for 14 welfare homes nationwide registered under the Social Welfare Department (JKM),” said Mydin Mohamed Holdings Bhd managing director Datuk Dr Ameer Ali Mydin.

(From sixth left) Yeoh, Ameer and supporting partners launching the Mydin Prihatin CSR programme in Subang Jaya. — Photos: SHAARI CHEMAT/The Star
(From sixth left) Yeoh, Ameer and supporting partners launching the Mydin Prihatin CSR programme in Subang Jaya. — Photos: SHAARI CHEMAT/The Star

Officiating the launch at Mydin USJ, Subang Jaya was Deputy Women, Family and Community Development Minister Hannah Yeoh, who commended Mydin’s initiative to help the less fortunate.

“In many cases, those who wish to donate are not sure which platform or organisations to go to.

“Mydin Prihatin sets a proper platform for the public to donate easily through purchasing participating brands which will then channel the funds directly to the beneficiaries.

“In order to ensure the donations flow to the correct recipients, individuals or organisations who wish to contribute to charitable organisations can contact JKM or get the listing at,” said Yeoh.

Yeoh also urged the public to refrain from giving money to child beggars seeking alms by the roadside, in restaurants or in front of houses of worship, especially during festive periods.

“If you do so, you are not helping the children but the syndicates that exploit children.

“Instead, the public can report the matter to the ministry’s hotline at 15999,” she said.

Meanwhile, grab great bargains under one roof at all Mydin stores in conjunction with its festive campaign.

A convenient one-stop centre, Mydin has prepared a host of products, activities and food this Ramadan and Raya.

Shoppers will be spoilt for choice for a wide variety of quality products such as Raya clothing, dates, confectioneries, housewares and home decor at affordable prices.

The “Hari-Hari Mydin Murah” promotion will also feature fresh produce at great deals.

Foodies can rejoice at Mydin’s Ready-To-Eat (RTE) Ramadan bazaar as there will be more than 150 reasonably priced food selections to indulge in.

Raya clothing collections under the house brands Mikayla for women and Mikhail for men, were also showcased at the launch.

“We have new Raya collections every year, which are affordable and are of good quality.

“For instance, this year we have baju melayu collections priced from RM39 to RM79 and comes with buttons, while baju kurung are priced between RM39 and RM199,” said Ameer, who urged the public to be thrifty and careful in their spending, especially during festive seasons.

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