JEWELLER Habib celebrated its 20th diamond festival at its Ampang showroom with a campaign themed “Nature’s Gift” highlighting diamonds as the ultimate gift from Mother Nature.
Focusing on meeting the needs of women who want to buy jewellery for themselves, the festival, which takes place every April with diamonds as the month’s birthstone, gives customers a chance to be tempted by the latest diamond collections and enjoy great value for money.
In line with a key Habib philosophy – an informed buyer is a satisfied one – the month-long event is to educate customers and first-time buyers.
Habib Group managing director Datuk Seri Meer Habib said, “In recent years, the popularity of Habib designs has been gaining ground among the younger generation. “This is the new wave of women who are working hard, opinionated and very decisive in what they want.
“This year, we want to introduce diamonds to them in the truest form, which is simply a gift from Mother Nature.”
Habib’s campaign this year focuses on enhancing women’s knowledge of the natural precious stone in their collections.
“We are committed to ensuring that we can provide a wide range of choices to our customers.
“The very fact that Habib manufactures its own jewellery is one of the reasons why we are able to offer such price points.
“Jewellery remains a deeply conventional industry in which traditionally women are gifted with it by men. We want to change that,” said Meer.
“That is why educating our women customers is vital, so that they can purchase whatever they like for themselves with confidence.
“We want to educate everyone to rethink the stone’s symbolic meaning by transitioning it from that of love and union to one of female strength and empowerment,” he added.
The celebrated local jeweller also showcased its sparkling limited-edition coloured diamonds worth RM30mil. A 2.53carat fancy pink diamond valued at approximately RM8.7mil and a 5.29carat green diamond with an estimated value of RM3.22mil are the two most expensive pieces in the collection.
Habib Group corporate communications general manager Yasheedah Yashaiya explained why coloured diamonds were so expensive.“Coloured diamonds are expensive because they are rare, with only one found in every 10,000.
“Besides, the colour of the diamonds also determines the price as some are commonly-found colours while other colours like pink are rare,” she said.
Also present at the event was Miss Universe Malaysia 2019 Shweta Sekhon and Miss Habib Nikita Menon.
“It is an honour (to be part of the event) because this a unique concept and especially so with the women empowerment movement, which is something close to my heart,” said Shweta.
“I think the jewellery industry should now regard the new generation seriously as diamond buyers and collectors and how we have the purchasing power that ultimately empowers us regardless of our age,” she added.
Nikita expressed similar sentiments.
“I am grateful to be a part of this event because when I was younger, I saw my dad showering my mum with jewellery and I thought I can only experience that kind of moments with a partner.
“But as I grew up, I realised that being a woman in our generation is all about being independent and to love and take care of ourselves first.
“To be able to empower young women of today is a huge honour for me,” she agreed.
The new collections presented at the launch included Swan Lake Diamond which was heavily inspired by the Russian ballet.
Habib will also be launching its Raya range soon.
For details, visit any Habib showroom.
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