Foundation’s kids financial literacy programme rolls out in Cambodia





Cambodian authorities, Maybank 
representatives and 
participating children at 
the launch 
of Cashville Kidz 2019.

Cambodian authorities, Maybank representatives and participating children at the launch of Cashville Kidz 2019.

MAYBANK Foundation has launched its Cashville Kidz Financial Literacy Programme 2019 in conjunction with the Cambodian Financial Literacy Day organised by National Bank of Cambodia with the Association of Banks in Cambodia and Cambodia Microfinance Association.

The programme this year will be carried out in 30 schools in Phnom Penh and other key provinces across Cambodia.

In its third year, the programme will continue to champion financial literacy among Cambodians, through a strategic partnership with the National Bank of Cambodia and the Cambodian ministry of education, youth and sport.

It was launched by the Cambo-dian bank’s deputy governor Neav Chantana, Cambodian education, youth and sport ministry’s secretary of state Dr Im Koth, the ministry’s directorate general deputy director general Dr Mok Sarom, women affairs ministry’s secretary of state Chan Sorey, National Bank of Cambodia assistant governor and director general (central banking) Chea Serey and the bank’s director-general (banking supervision) Rath Sovannorak.

Also present were Maybank Cambodia chief executive officer (CEO) Datuk Mohd Hanif Suadi, Maybank Foundation CEO Shahril Azuar Jimin and MoneyTree Asia-Pacific founder Michael Reyes, along with 500 programme participants.

Speaking at the event, Shahril said: “It is very encouraging to see Cashville Kidz achieving its objectives for Cambodia in 2018, where against a target of 3,200, we managed to train more than 4,000 students in Phnom Penh.

“Given the success thus far, we are pleased to announce the expansion of this programme to provinces outside Phnom Penh this year.”

He further said Cashville Kidz was designed to encourage the development of a generation that was more knowledgeable in terms of managing their finances.

Therefore, he added, the strategic collaboration would help raise financial literacy rate among the young in Cambodia.

The programme reinforces Maybank’s commitment to humanise financial services and supports the United Nations Sustainable Development Goals 4 (Quality Education) and 17 (Partnerships for the Goals).

Mohd Hanif said, “As we continue to play a role in contributing to the Cambodian economy, Cashville Kidz is a great platform for the bank to give back to the communities where it operates.

“The programme continues to create positive impact as we build a generation of young people who are well-equipped with adequate financial knowledge that will be beneficial in the future.”

The award-winning programme was created and produced by MoneyTree Asia-Pacific Pte Ltd and endorsed by the National Bank of Cambodia as well as the Cambodian Ministry of Education, Youth and Sport.

It aims to address the need for financial education in schools and is in line with Maybank Founda-tion’s objective to champion financial literacy across South-East Asia by educating schoolchildren via an animated series.

The animated series is designed to teach pupils aged eight to 12 about the importance of money in order to prepare them for future financial challenges.

The educational and fun series focuses on specific financial lessons that range from the importance of saving money to developing positive spending habits and making smart investments.

Cashville Kidz is a flagship initiative of Maybank Foundation, and it can be easily replicated and upscaled in other countries where Maybank has presence.

The programme was initially launched in Malaysia in collaboration with MoneyTree and first aired in February 2013.

It is recognised by the Education Ministry as a flagship financia literacy programme for schools and accepted as an extra co-curricular activity that awards participating pupils the compulsory co-curricular points every student requires.

Since its inception in 2013, the programme has reached more than 180,000 students from over 790 schools across Malaysia as well as more than 5,000 students from 23 schools in Cambodia.