Private sector urged to do more to help B40 families

PASIR GUDANG: Pasir Gudang Foundation (YPG) is urging more agencies and companies in the private sector to organise corporate social responsibility (CSR) programmes in order to help the less fortunate staying in the area.

Its chairman Liow Cai Tung said that the foundation welcomes any parties that are interested in helping the needy, especially the B40 (low-income) families.

“When we are talking about developing our community, the concept of sharing and caring for one another must be there where all agencies, not only government ones, can take part.

“CSR is one of the best ways that agencies or private companies can have a direct impact on their target group,” she said at the Malaysia Marine and Heavy Engineering Holdings Bhd (MHB) Free Market programme at Surau Al Amilin.

Liow, who is also the Johor Women Development and Tourism Committee chairman, added that the foundation is also open to collaborating with other companies to help those in need.

“We have a huge number of industries in Pasir Gudang and in light of the recent Sungai Kim Kim chemical pollution incident, we hope that there will be CSR that focuses on helping schoolchildren.

“Some of the children affected had to throw away their clothes so a CSR about pre-loved clothing give-away would be nice,” she added.

Meanwhile, on the programme, Liow said that the Free Market programme is jointly organised by MHB and state Women Development Department.

“The items are provided through donations gathered from MHB workers in Pasir Gudang while the recipients are selected by the state Women Development Department,” she added.

According to MHB managing director and chief executive officer Wan Mashitah Wan Abdullah Sani, the programme is organised in order to help those in need prepare for the upcoming Ramadan and Aidilfitri celebration.

“A total of 111 families have been listed as the recipients of this charity where they can choose any of the pre-loved items donated by over 2,000 MHB staff to them.

“This is our first time organising such an event and based on the positive feedback that we have gathered, we will try and see if we can make this as one of our routine CSR,” she said.

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