THE countdown is on for the 5th edition of the Penang Fashion Week taking place in Gurney Paragon Mall from May 3 to 5.
Style mavens can look forward to fabulous fashion from international brands as well as established and emerging designers.
Diversity and innovation will once again shine in a series of runway shows that are set to boost Penang’s presence on the global fashion scene.
Hunza Group executive director Khor Tze Ming said the annual gala had established itself as one of the leading fashion events in Malaysia.
“This year, we will have 13 runway shows featuring some 30 collections from participating brands, as well as local and foreign designers.
“For the first time, there is an Asean Fashion Designers’ Showcase with 12 flying in to take part.
“There will also be special pop-up stores for locals to purchase their creations,” she said of the show at 7pm on May 4.
The participating names include Hayden Ng, Sylvia Lim and Jennifer Neo of Singapore, Bandid Lasavong of Laos, Fadzil Hadin of Brunei, Ho Tran Da Thao of Vietnam and Lenny Agustin of Indonesia.
Also featuring are Li Zhen from China, Natacha Van from Cambodia, Pat Santos from the Philippines and Pitnapat Yotinratanachai from Thailand. Completing the line-up will be Malaysian Micheal Ooi.
Popular brands such as Tumi, Tory Burch, Michael Kors, Charles & Keith, Pedro and Chow Tai Fook will raise the curtain at the Opening Gala at 7pm a day earlier on May 3.
The night will also feature the stunning collections of Malaysian designers Samantha Chua and Bon Zainal, as well as France-based Jonathan Liang and Hong Kong’s Kev Yiu.
Besides these two main highlights, 11 other runway shows are lined up, starting with a session by Equator College’s fashion students at 11am on May 4.
This is followed by shows featuring Ecco at 1pm, P.D.T Accessories headed by Kang Bong Seok and Liu Yong Sean at 3pm, Hush Puppies at 5pm, and a collaboration between Micheal Ooi and Hero Tai at 9pm.
The programme on May 5 features shows by ESMOD KL at 11am, Keith Kee at 1pm, Lancaster and Journey at 5pm, then Vinstella at 7pm.
In between those at 3pm is the Runway Designer Search and Born With Style Fashion Showcase by UCSI University, where scholarships worth over RM80,000 await the winning young designers.
The fashion week wraps up at 9pm with a show by 11-year-old designer Annabelle Tan, featuring her #Play series.
“She launched her first creations at age 10. It is an unbelievable achievement. To all parents out there, I urge you to bring your kids over and witness the creativity of this young, talented and inspirational girl,” Khor said.
In his speech, Penang State Exco for Tourism Development, Arts, Culture and Heritage (PETACH) Yeoh Soon Hin underlined the role creative industries such as fashion play in elevating the living standards of Penangites.
“The Penang Fashion Week helps to market and brand the state as a dynamic, creative and innovative city to a sophisticated international audience.
“Our future lies with those who have new ideas, who can create our point of difference. We have to value and nurture these talents,” he stressed.
There are several other programmes besides the runway shows.
Shoppers who spend RM200 or more in a single receipt between May 1 and 12 will get to redeem a customisable tote bag.
Gurney Paragon Card members and Standard Chartered Bank cardholders will only need to spend RM150 to redeem.
An Instagram photo contest runs throughout the month of May. Just post a photo of your favourite Daniel Wellington product and hashtag it with #danielwellingtongpm and #pgfw2019 to be in the running for prizes.
For the full event schedule and activities, visit Gurney Paragon Mall’s website or Facebook page.
Did you find this article insightful?