Lifestyle mall opens in Setia Alam


  • Metro News
  • Monday, 15 Apr 2019

Ter (right) and The Food Purveyor Sdn Bhd group executive director Ivan Tan checking out the fresh produce at Village Grocer at Sunsuria Forum@7th Avenue.

SUNSURIA Bhd has opened its Sunsuria Forum@7th Avenue, the latest lifestyle mall in Setia Alam, Shah Alam.

The mall – the first phase of the developer’s newest freehold integrated development – consists of 61 retail shops, 172 small offices and two anchor tenants (Village Grocer and BookXcess). The gross development value (GDV) of the mall was RM300mil.

Speaking at the grand opening, Sunsuria Bhd executive chairman Tan Sri Ter Leong Yap said, “We have a vision for a win-win scenario when it comes to this place. A win for the developer, retailers and consumers.

“I welcome everyone to experience dining and shopping at our very first integrated lifestyle mall as we position this venue as the next happening food and beverage lifestyle hub.

“We believe Sunsuria Forum is the next happening space in celebrating the local community, where value can be added to people’s lives through our exceptional commitment to service,” he added.

In celebrating the grand opening of the mall, the developer hosted a three-day FAME (Food, Art, Music and Education) Festival at its premises over the weekend.

The highlights included mouthwatering food, live buskers, children’s performances and special performances by Malaysian singers Jeryl Lee and Masya (Siti Nurmasyitah Yusoff), mini art exhibits and more than 60 pop art market vendors as well as a BookXcess roadshow.

(Front row, sixth from left) Ter with Sunsuria Bhd chief operating officer Simon Kwan (third from left), Sunsuria chief executive officer Koong Wai Seng (fourth from right) and retailers during the ribbon-cutting ceremony to mark the grand opening of SunsuriaForum@ 7th Avenue in Setia Alam, Shah Alam.
(Front row, sixth from left) Ter with Sunsuria Bhd chief operating officer Simon Kwan (third from left), Sunsuria chief executive officer Koong Wai Seng (fourth from right) and retailers during the ribbon-cutting ceremony to mark the grand opening of SunsuriaForum@ 7th Avenue in Setia Alam, Shah Alam.

In catering to the current generation’s preference for casual and relaxing communal spaces, the mall developer will be rolling out its “Santai by The Forum” placemaking initiative, which will operate pop-up lifestyle and art shops at the Centre Courtyard of Level 2 from April to September.

Sunsuria is also giving away free food truck vouchers worth RM10 for every registration on Sunsuria Berhad’s Facebook page.

Food lovers can enjoy dining at the mall thanks to food and beverage outlets such as Subway, Secret Recipe, Tealive, Heycha, Alibaba & Nyonya Express, Tokyo Don, Artelier Coffee and The Double Happiness Sekinchan.

Families can also look forward to a fresh grocery-buying experience at Village Grocer and enjoy exciting opening rewards.

Other lifestyle retail partners set to provide convenience to the community include Caring Pharmacy, Focus Point, Circle of Life, home and living stores as well as beauty salons.

On the Circle of Life store, Ter said second-hand goods priced from RM15 to RM100 are sold here and proceeds from sales would go towards children homes.

Meanwhile, BookXcess, he said would be operational in June, providing affordably priced books and an Instagram-worthy setup.

Speaking to reporters later, Ter said between 10% and 15% of the retail shops at the lifestyle mall would not be leased out to retailers.

He also said there were plans to operate another lifestyle mall in the second phase of the development, which would have a GDV of RM1bil and it is targeted to be completed in three years.

The second phase will have three towers consisting of Soho (653 units), serviced apartments (568 units) and offices (346 units) in addition to a two-storey mall.

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