SHOPPERS enjoyed a feast of style in Gurney Plaza’s Fashion Redefined 2019 Spring Summer Showcase in Penang.
Leading international brands unveiled their latest collections in a series of runway shows on a chessboard-themed setup.
The opening show was a glamorous affair featuring the trendy and exclusive products carried by UK-based sports fashion and footwear retailer JD Sports.
Trainers, apparels and accessories from prominent brands such as Nike, Reebok, Adidas, New Balance, Puma and more took centre stage.
Guests were also entertained by several modern dance numbers. Some took the opportunity to snap selfies with giant chess pieces.
Following the recent show, many visited JD Sports’ 9,700sq ft store in the mall. Opened in December, it is their 11th in the country.
Andre Loong, the retailer’s chief operating officer for Malaysia, Singapore and Thailand, said consumer response had been great thus far.
“We’re confident about the Penang market. Gurney Plaza is a good choice as it is popular with locals and tourists alike.
“This store carries our full range for men, women and juniors. Our main target market are millennials and fashion-forward customers,” Loong said.
Brand marketing senior manager Jaclyn Tan said the difference between them and other retailers was the extensive range available - with over 30 brands carried.
“Besides leading brands’ Asian ranges, customers will also find some Western European models not typically available here,” she pointed out.
These exclusive or limited release items, with special colourways or materials, are denoted with an ‘Only at JD’ tag.
Also unique are the in-store kiosks which allow one to purchase items and have them delivered to their doorstep.
On the second day, Bonia unveiled its Spring/Summer 2019 range inspired by the marriage of Italian fashion and food, giving onlookers a Viva la Dolce Vita experience.
A combined session by Warehouse, Dorothy Perkins and Miss Selfridge followed, offering modern ladies ample dressing inspiration.
Warehouse’s high-street pieces complemented urban spirit with polished eccentricity, while Miss Selfridge had pieces for every occasion - be it an event, party or casual day out.
For this season, Dorothy Perkins’ flattering and good value garments paired the warm tones of an Indian summer with fresh whites and cool blues.
The day’s programme wrapped up with homegrown label Dennie Yeap parading Tokyo-inspired apparels made with premium cotton and linen.
On the third day, jeweller TSL dazzled crowds with finely crafted statement pieces, including a set inspired by the 12 symbols of the Chinese Zodiac.
Portuguese label Sacoor Brothers then showcased the sophisticated looks that made it a favourite among global personalities.
The annual fashion event wrapped up with a show by the talented students of Equator College, with creations themed ‘Through the Looking Glass’.