MITSUBISHI Electric Group has launched two new series of air-conditioners to meet the market’s need for cost-effective plus energy-saving features — the MSY-GR inverter series and MS-JR non-inverter series.
With models ranging from 1HP to 2.5HP, the new products not only ensure comfort and deliver optimal performance but are also less harmful to the environment by using the R32 low global warming potential refrigerant.“The new series helps users reduce their impact on the environment while delivering comfortable air temperatures at a fast pace.
“This has extended the choices of households in the selection of refrigerant air-conditioners for users,” said Mitsubishi Electric Sales Malaysia Sdn Bhd (MESM) managing director Hiroaki Ashizawa.
The MSYY-GR series is built with a fast-cooling feature, which is most desired in places with warm climate.
Equipped with the Aerodynamics Technology, the air-conditioners cool the room quietly while allowing higher efficient delivery of powerful and refreshing airflow.
The series’ unique cross flow fan, which holds the Guinness World Record for the longest-running cross flow air, comes with auto vanes that can move in all directions, guiding air smoothly along each rotating blade.
The dual Barrier Coating prevents dust and greasy dirt from getting into the air-conditioner with the hydrophobic coating and hydrophilic coating.
Meanwhile, The MS-JR series will be a direct replacement for MS-HN series with improved efficiency and performance.
Additionally, the new series comes with a two-year general warranty along with a seven-year compressor warranty.
Through a new brand campaign, Ashizawa said Mitsubishi Electric has introduced the “monozukuri” concept.
“For over 60 years, Mitsubishi Electric has been the pioneer in air-conditioner technology and thus, dedicated to crafting air conditioners that last.
“Monozukuri is a Japanese philosophy which means obsession with craftmanship. It revolves around four pillars of durability – testing for harsh conditions, manufacturing own key parts, quality control for the real world and with more than 60 years of innovation.
“To pursue perfection, this concept is applied and reflected on the smallest details of our products.
“This commitment to manufacturing durable air conditioners has made Mitsubishi Electric a lifetime partner you can trust for consistent and long-lasting cooling and comfort,” said Ashizawa.
He also said MESM has achieved sales turnover of 140% for 2018 compared to 2017, attributing it to the three-month “tax holiday” and the support from customers, dealers and staff.
“We are targeting similar growth for this year. The year 2021 will mark the 100th anniversary of Mitsubishi Electric Corporation and the 50th anniversary of Mitsubishi Electric business in Malaysia.
“We will continue to make positive changes and proactive actions until then,” said Ashizawa.