More than 3,400 children with special needs or from underprivileged families were treated to a special screening of Disney’s latest live-action film Dumbo at MBO Cinemas outlets nationwide.
Returning for its third year, the “Kiwanis-MBO Mega Movie Treats 3.0” took place simultaneously as MBO Cinemas and children-focused NGO Kiwanis Malaysia joined hands to organise a movie outing during the school holidays.
The event’s grand launch took place at MBO’s latest outlet – located in Atria Shopping Gallery – where 270 underprivileged children from different homes and NGOs were treated to the special screening.
It was a treat for Vyshalya Naidu, 11, from Heavenly Child Home, as she rarely gets the chance to enjoy a movie with her peers at the cinema.
“I enjoyed the movie. I hope there will be more outings like this with my friends,” she said.
The event was launched by Kampung Tunku assemblyman Lim Yi Wei, who was joined by MBO Cinemas sales and marketing general manager Jamie Tiong and Kiwanis Malaysia District governor Ivan Oh.
Other key attendees at the launch included Puan Sri Christine Khir Johari who is Ibu Kiwanis, JCI Malaysia National vice-president Timothy Chu and Subang Jaya municipal councillor Kamarul Hisham Yeop Hashim.
Oh said in his speech, “It is fascinating that movies are able to spark the imagination of children and inspire them to dream and strive to achieve their goals.
“Given the right films and motivation, movies can have a positive impact on children. For example, movies that reflect the triumph of good over evil or have the message of never give up until you succeed.
“The impactful message behind the classic tale of Dumbo, about an elephant born with unusually large flappy ears who then discovers that being different is nothing to be ashamed of and instead can be put to good use, will hopefully resonate well with these special children,” he added.
In her speech, Lim said, “I want you to know that your background does not matter; you will have access to opportunities.
“Even if you are separated from your family there will always be a chance to fly.”
Tiong said the cinema chain was privileged to be able to leverage on its market positioning as one of the largest cinema chains in the country to add value to society through charity events of such a scale.
The 23 participating MBO outlets were in Kuala Lumpur, Petaling Jaya, Klang, Ipoh, Skudai, Kluang, Batu Pahat, Kota Tinggi, Teluk Intan, Taiping, Kuantan, Kulim, Melaka, Kota Kinabalu and Kuching.
The event was made successful with the participation of JCI Malaysia as well as Coca-Cola, Pizza Hut and Dutch Lady, which sponsored assorted food and beverages for the children.