GOLDEN Screen Cinemas has launched its third 4DX cinema auditorium in GSC IOI City Mall, Putrajaya, bringing the next-generation cinematic technology to audiences in the heart of the country’s administrative capital.
4DX, technology developed in South Korea by CJ 4DPLEX, enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects, including motion- synchronised seats, wind, fog, rain, lightning, snow, bubble, vibration and scents.
The result is one of the most innovative cinema formats in the industry, drawing fans into the action on the big screen.
CJ 4DPLEX chief executive officer Jong Ryul Kim launched the country’s third 4DX theatre, which seats 112 movie-goers.
With 4DX, thrill seekers in Putrajaya can now be fully immersed and engaged in the films they watch, thanks to the 21 signature effects, that will razzle and dazzle their senses, seamlessly transporting them into the movies.
“The opening of our third 4DX auditorium in Malaysia is a milestone for our partnership with CJ 4DPLEX, whom we are working with closely to bring new and exciting cinematic technologies to Malaysian audiences.
“The launch of this brand-new 4DX hall in Putrajaya is an affirmation of our commitment to innovation and continuous improvement as part of delivering enriching cinema experiences, and we will continue to invest into extending its availability in more locations for cinema-goers across the country,” said GSC chief executive officer Koh Mei Lee.
“We are overjoyed to open our third location at Putrajaya’s IOI City Mall, the heart of Malaysia,” said Jong.
“As our partnership continues to expand, we are thrilled to share a new level of immersion and storytelling to Malaysian moviegoers. Our goal has always been to provide a genuine enhancement in movie-going, and we look forward to GSC moviegoers experiencing the sensations of 4DX,” he added.
GSC IOI City Mall is the third cinema to carry 4DX, after GSC Paradigm JB and GSC 1Utama. Plans are also being put in place to roll out an additional 4DX theatre later this year, which will be available at GSC Mid Valley Southkey in Johor Baru.
GSC and CJ 4DPLEX has also announced that they will be introducing a brand-new experience in Malaysia with ScreenX, a premium 270-degree panoramic movie experience.
ScreenX utilises a propriety system to expand the screen image to the left and right walls, allowing audiences to go beyond the frame of traditional movie screen frame.The immersive multi-projection system is expected to arrive later this year.
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