Create different looks with retailer and beauty company’s new app

#ColourMe allows customers to virtually try on 300 make-up products, including lipstick, mascara and foundation.

L’OrEal’s artificial intelligence (AI) and augmented reality (AR) company, ModiFace, and A.S. Watson Group have announced the launch of a virtual make-up try-on, #ColourMe, making ModiFace’s AR technology available to consumers across Asia via mobile devices.

#ColourMe is a virtual try-on service which will be available on Watsons mobile apps, providing shoppers with the opportunity to virtually try on 300 make-up products, including lipstick, mascara, eyeshadow, eyebrow make-up and foundation.