CUCKOO is bringing back its “Just 1 Cup to Brush My Teeth” campaign to instil water-saving habits among Malaysians in conjunction with World Water Day, which falls on March 22.
Initiated in 2018, the campaign was inspired by studies indicating that one in three individuals wastes 18.92l of water each time they brush their teeth with the tap running. This means nearly 30l of water is wasted each day – the equivalent of 12 adults’ daily required intake.
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