High-protein milk variant hits shelves

  • Metro News
  • Saturday, 16 Mar 2019

Dutch Lady Protein milk is available in UHT 1L and Pasteurised 1L cartons.

Urban families in search of hassle-free nutritious meals in the morning now have Dutch Lady +Protein milk to give them a stronger start to the day with its high-quality protein and high-calcium content

Protein is the building block of the body and adequate consumption is important to keep our bodies running optimally.

“Drinking Dutch Lady +Protein in the morning is a quick way to give you long-lasting energy.

“More importantly, it is rich in high-quality protein, high in calcium, and packed with essential nutrients to keep your muscles and bones strong,” said Dutch Lady Malaysia Consumer Dairy marketing director Ramjeet Kaur Virik.

She added that just two glasses of Dutch Lady +Protein will help fulfil 40% of a family’s daily protein requirements.

According to consultant dietician Indra Balaratnam, not all proteins are created equal.

While everyday food like meat, chicken, eggs, chickpeas and nuts contain protein, some proteins have a more complete amino acid profile than others, making them more valuable to our diet.

“Animal proteins like meat, seafood and eggs are considered more biologically complete, or higher quality, than plant-based protein. But it is time-consuming to prepare food using these ingredients especially in the morning.

“Overcooking meat and fish also destroys their essential nutrients and impedes absorption into our body,” said Indra.

She pointed out that ready-to-drink milk was an excellent protein source as it does not require preparation.

“What many people may not realise is that milk contains high-quality protein too. Both meat and milk are packed with all nine essential amino acids necessary to keep our bodies strong and healthy.

“The protein in milk is highly digestible which means the body can efficiently use the nutrient to boost our health,” she explained.

The Malaysian Dietary Guidelines recommend two to three servings of milk and dairy a day.

In fact, insufficient intake of protein can lead to stunted increase in height and weight, as well as unhealthy loss of weight and lean body mass.

Indra said Malaysian families should refer to the “My Healthy Plate” chart by the Health Ministry as a guide to prepare meals.

“It is suggested that you fill a quarter of your breakfast plate with carbohydrates, a quarter with protein-rich foods and half a plate with vegetables and fruits.”

Ramjeet added, “Besides containing muscle-building high-quality protein, Dutch Lady +Protein is also a gold mine for calcium, which is key to the growth and development of strong bones for children while helping adults maintain healthy bone mass to support a busy and active lifestyle.”

Dutch Lady +Protein UHT 1L and Pasteurised 1L are now available at hypermarkets, supermarkets, mini markets and selected provision stores nationwide.

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