POPULAR American lifestyle brand Cole Haan is pushing the boundaries with its first-ever Zerogrand All-Day Trainers for a smooth transition from work to workout.
The launch of the new trainers was held at Celebrity Fitness in Lot 10 Shopping Centre, Kuala Lumpur.
The Zerogrand All-Day trainers are designed not only as a fashion accessory but to offer stability and flexibility during office hours and workout time.
Brands South-East Asia vice-president Wendy Teo said people need to start exercising and stop giving boring excuses.
“Now people can go to work and gym on the same day without complaining about having different shoes to carry,” Teo said.
Melissa Th’ng, who was the host, said the event was aimed at promoting the flexible characteristics of Cole Haan’s latest innovations.
Some 20 people, including local celebrities Adeline Tsen and Hannah Delisha, attended the fun-filled morning event which kicked off with a Zumba routine by a professional instructor.
The trainers come in a variety colours; optic white, blueberry black, black-grey, grey pinstripe and fennel seed-berkshire being the colours easiest to match with one’s office wear and gym outfits.
The trainers also come in burlwood-morganite which is only available in the women’s collection.
“All shoes from Cole Haan are lightweight, flexible, have a lot of cushioning and are also breathable,” said Teo.
The collection is integrated with Zerogrand energy foam to allow for high rebound and lightweight cushioning that complements the feet’s natural running gait cycle.
The flexible rubber outsole is implemented for long-lasting movement, providing a lighter feel at the same time.
Teo said Cole Haan shoes were not only functional but also fashionable.
“People want convenience and women do not wear pants every day. These trainers even matches dresses,” she added.
The Cole Haan Zerogrand All-Day Trainers are available at Pavilion Kuala Lumpur and The Gardens Kuala Lumpur. — By ZAWIN SAKDON
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