TOURISM Selangor continues to promote its new tourism products and cultural and heritage tourism segment in an effort to attract foreign tourists into the state, through cooperation with Tourism Malaysia at the Internationale Tourismus-Borse Berlin (ITB2019).
ITB2019, which is the world’s biggest tourism trade fair, focuses on promoting hotels, tourist boards, tour operators, system providers, airlines and car rental companies, to name a few.
ITB2019 recently hosted a five-day business-to-business event for the worldwide travel industry at Messe Berlin in Germany.
Tourism Selangor took part in the Tourism Business to Business (B2B)
sessions between key industry players to promote new tourism products offered by Selangor.
In the midst of incorporating new programmes and methods to attract tourists, Tourism Selangor launched three new tourism initiatives: Selangor Local Host Community Programme to train local tour guides to provide genuine information to tourists.
Three districts have been chosen this year comprising Hulu Selangor, Hulu Langat and Kuala Langat.
For the pre-launch of Visit Sepang 2020 Campaign – various activities will be carried out throughout the year with a RM10mil target for people visiting Sepang.
Meanwhile, the launch of the Selangor Cultural Map (consisting of cultural information showcased during ITB2019) will provide valuable information for cultural and heritage enthusiasts touring Selangor.
“Selangor has huge potential to be one of the best tourism destinations.
“Apart from that, with evolving visitors’ expectations, we will provide affordable tourism attractions through our eco-nature and culture adventure cluster products
such as Sky Mirror, Mah Meri indigenous people, Batu Caves and the Klang Town Heritage Walk,” said Mentri Besar Amirudin Shari.
Selangor Culture, Tourism, Malay Customs and Heritage committee chairman Datuk Abdul Rashid Asari said last year, more than 3.25 million international tourist arrivals to Selangor were recorded and 242,000 of them were from Europe.
“ITB Berlin has the capacity to attract tourists, so the target of 7.7million tourists visiting Selangor this year can be accomplished,” he said.
With various airlines now offering more than 45 flights with 7,000 seats a week to Malaysia, this advantage will provide a positive impact on Selangor.
“As Malaysia is the country partner for this year’s ITB, we will maximise efforts to promote our tourism hotspots with media collaborations.
“Tourism Selangor is also actively promoting destinations in Selangor internationally with the support and collaboration from our preferred agent, Kowamas Holidays, which focuses on promoting Selangor to the European market,” said Tourism Selangor general manager Noorul Ashikin Mohd Din.
Malaysian delegates comprising local council heads from the Sepang, Kuala Selangor, Kuala Langat and Hulu Selangor were present to provide insights on their respective districts.
A special cultural performance by the Mah Meri tribe in Carey Island was showcased during the opening ceremony of ITB2019.
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