JUGGLING motherhood while managing a business to ensure the family is taken care of is no easy feat.
As such, Mydin Mohamed Holdings Bhd (Mydin), Procter & Gamble (P&G) Malaysia and Pertubuhan Pembangunan Kendiri Wanita dan Gadis (WOMEN: girls) have come together to bring back the Ibu Nakhoda Hidup (INH) programme for the fifth year.
The programme aims at providing support and assistance to mothers who are also entrepreneurs, dubbed “mompreneurs”, to grow their business and become successful.
During a sharing session at the launch in Mydin USJ, Subang Jaya, WOMEN: girls president Low Ngai Yuen pointed out that many mothers were supporting their families by doing small businesses.
“Many don’t realise that their business can grow and generate more income.
“Through this programme, we look at the needs of these mompreneurs who lack resources and help their business grow by providing skills and opportunities as well as a support network,” she explained.
Low said fear was the biggest barrier for most mothers who want to start their own business or improve existing ones.
“The cultural expectation of men being the only breadwinner while women care for the family has boxed up women’s potential role as ‘mompreneurs’.
“We hope to provide them access to skills and knowledge development while promoting gender equality,” she added.
Low emphasised that no specific requirements or criteria were needed to participate in Ibu Nakhoda Hidup.
“They just need to fill up a form, stating details of their business clearly and the kind of assistance that their business require,” she said, adding that the forms would be used in the evaluation process.
For every RM10 of P&G products purchased at all Mydin stores, 5sen will be channelled to the Hulurkan Harapan Fund for this programme.
Present at the event was Mydin managing director Datuk Wira Dr Ameer Ali Mydin.
“Do not focus on making money. Most important is to focus on being successful in what you do. It is also really important to have passion.
“If you do it right, money and fame will follow,” he advised.
Mydin director Datin Wira Dr Siti Hawa Mohd also shared tips on how to become successful.
“Personally, I feel the most important thing is a woman’s inner strength and to be clear about what you want.
“Never underestimate your products and services, and of course, believe in yourself,” she said.
At the launch, 20 entrepreneurs from the Ibu Nakhoda Hidup alumni showcased their businesses through a bazaar and will continue in Mydin MITC Melaka from March 22 to 24.
Also present were participating organisations including Giat Mara, Amanah Ikhtiar, Peniagawati and Usahanita.
During the event, selected entrepreneurs were given the chance to pitch their products to the crowd.
The public are invited to participate in the Ibu Nakhoda Hidup “Mak Aku Cakap” Instagram contest and come up with creative video parodies of advice and comments they often get from their mothers. The contest runs until May 15 and three selected winners will win RM1,000 worth of Mydin shopping vouchers.
“Removing barriers and supporting women through social programmes and advocacy is one of P&G’s focus areas in our quest to promote gender equality among our staff and the community where we operate,” said P&G Malaysia general manager Leroy Seow.
The search for Ibu Nakhoda Hidup 2019 is ongoing, with application forms and consultation services available at the programme’s roadshows, which are being held across 10 Mydin locations nationwide. The roadshows end today.
Last year, the programme garnered 256 submissions nationwide, an increase from 163 in the previous year, with five being chosen.
The winners were rattan entrepreneur Kamsiah Md Kassim from Melaka, used-denim bag entrepeneur Salina Ahmad from Klang, batik and online sewing tutor Norazira Mohd Fakir from Terengganu, pastry bakery entrepeneur Izmeerita Mohd Ibrahim from Kedah and online food entrepreneur Nur Sabrina Noordin from Selangor.
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