WEIFONG Industries Sdn Bhd, which started out as a latex-based product manufacturer, celebrates its 50th anniversary this year.
Established in 1969 by Tan Yok Chin, Weifong Industries went on to grow under the leadership of his son Vincent Tan Kai Long, who founded the Getha brand which has become the retail leader in latex bedding.
With Getha, the company established itself as a major player in the natural rubber latex bedding industry, exporting to more than 25 countries worldwide, along with setting up 22 sleep therapy centres locally.
Today, the company remains a family-owned business with the third generation running the management and operations, and Vincent’s daughter Melissa is chief executive officer.
As industry leader in the manufacturing of 100% natural latex products, Weifong Industries clinched the Malaysian Rubber Export Promotion Council (MREPC) Industry Awards for Best Marketer in 2018.
Kok presenting the Malaysian Rubber Export Promotion Council (MREPC) Industry Awards for Best Marketer in 2018 to Vincent.
Primary Industries Minister Teresa Kok presented the award to Vincent at the MREPC Awards 2018 held at One World Hotel in Selangor.
Kok visited the Weifong headquarters and factory in Kajang, Selangor, accompanied by ministry deputy secretary-general (commodities) Ravi Muthayah, Malaysian Rubber Board director-general Datuk Dr Zairossani Mohd Nor, MREPC chairman Chik Chan Chee, Malaysian Rubber Board member Yeaw Kok Kwey and ministry under-secretary for Rubber and Jatropha Industry Development Wan Ahmad Asmady Wan Md Din.
Vincent hosted the visitors who, before touring the production plant, were given a presentation of the history of Weifong Industries from its early days in 1969 until present day.
Meanwhile, Melissa shared with the visitors that Weifong Industries and Getha stood out from others as they make latex beautiful.
“We are a proud Malaysian brand using our national treasure – getah asli. We want the world to know about the wonders of Malaysian latex by experiencing it.
“We look forward to working closely with hotels and giving tourists a local touch when they visit Malaysia. When the tourists visit, they will say ‘I am visiting Malaysia, I want to sleep on a Getha Asli mattress’,” she concluded.
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