Bargains in celebration of beauty

Exclusive Maybelline New York limited edition Empowered Box available as a International Women's Day special.

TWO industry leaders have come together to celebrate International Women’s Day by offering attractive promotions to celebrate the fairer sex.

E-commerce platform Shopee, available throughout South-East Asia and Taiwan, has partnered with L’Oréal, one of the leaders in the beauty industry, to launch its regional Super Brand Day.

Shopee users across seven countries will be treated to an exclusive range of deals from the top four L’Oréal brands across the world – L’Oréal Paris, Maybelline New York, NYX Professional Makeup and Garnier.

This is to serve the needs of female shoppers in every age group and beauty profile.

Themed “Women’s Day, Live Your Beauty”, the L’Oréal x Shopee Super Brand Day is on now until March 10, and features unbeatable L’Oréal offers, giveaways and a limited-edition beauty box exclusively available via the L’Oréal Official Store on Shopee Mall. Shopee chief executive officer Chris Feng said, “Last year, we launched Super Brand Day as an avenue to recognise our key brand partners, and also to offer our users access to exclusive deals and products from their favourite brands.

“This collaboration with L’Oréal marks the first regional instalment of our Super Brand Day series, and the tie-in to Inter-national Women’s Day makes it even more meaningful.

“We are proud to support L’Oréal’s belief in celebrating women and beauty for everyone, and we are confident that this Super Brand Day will be a great success.”

As an International Women’s Day special, Maybelline New York is launching a limited-edition Empowered Box exclusively on the platform.

Each limited edition Empowered Box contains the latest shades of the brand’s best-selling lipstick — two Maybelline Super Stay Matte Ink lipsticks — and one Maybelline Lip & Eye Makeup Remover.

The L’Oréal x Shopee Super Brand Day will feature seven days of themed beauty deals, with each dedicated to one of the four brands.

There will be RM200,000 worth of vouchers up to RM90 in value up for grabs; discounts of up to 60%; free “Worth It Bag” with a minimum purchase of RM50 on L’Oreal Paris products between March 8 and 10, limited to the first 500 buyers; better discounts when bundling favourite products and crazy deals from as low as RM4 .

Shopee users can also stand to win RM500,000 worth of Shopee coins and special prizes by taking part in the L’Oréal-themed “Beauty Ninja” game, and a series of social media giveaways with attractive prizes.

All L’Oréal products can be found via the L’Oréal Official Store on Shopee Mall; products under Shopee Mall come with 15 days free return, 100% authenticity guarantee and free shipping.

For details on the Super Brand Day, log on to or download the Shopee app for free.

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