Chinese New Year, the millennial way

Store assistant Jin Yu Qian, 20, (right) showing customers soft toys to usher in the Year of the Pig at her shop in Prangin Mall.

MILLENNIALS, commonly known as Generation Y or Gen Y, are moulding the Chinese New Year festive celebration to fit their likes and preferences.

Marketing executive Adeline Liew, 24, said the older generation now seems to be more lenient when it comes to observing cultural practices during the New Year.

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