Manga mascots liven up mall’s festive campaign


  • Metro News
  • Saturday, 19 Jan 2019

From left; Helina Chow and Tan at the launch of Paradigm Mall's Chinese New Yearcelebrations

DORAEMON fans, young and old, enjoyed a rare treat as the original mascot characters from the famous Japanese manga series made an appearance at Paradigm Mall Petaling Jaya.

The event, in conjunction with Chinese New Year, saw Paradigm Mall Petaling Jaya and Animation International (M) Sdn Bhd joining forces to bring the festive manga theme to life.

Animation International director Steve Chow expressed confidence that the concept would garner the support of hardcore fans and even attract newfound ones.

The story of Doraemon revolves around the adventures of a robotic cat who travels back in time from the 22nd century to aid a helpless young boy named Nobita.

(From left) Haslina, Chow and Tan at the launch of Paradigm Mall’s Chinese New Year celebrations. — Photos: NUR ATHIRAH FARHANA/The Star

(From left) Haslina, Chow and Tan at the launch of Paradigm Mall’s Chinese New Year celebrations. — Photos: NUR ATHIRAH FARHANA/The Star

It started off as a children’s magazine in 1969 created by Fujiko F. Fujio and has since been a crowd favourite

Paradigm Mall centre manager Tan Boon Leong said the Doraemon theme was first realised at their Johor Baru outlet.

“Due to the success of the Doraemon Pop-Up Store in Johor Baru, we decided to bring it to Petaling Jaya for fans to shop for merchandise and to take pictures with 30 life-size figurines of Doraemon,” said Tan.

Starting with a vibrant lion dance performance, the event saw a great turnout with local celebrities, bloggers and influencers present to liven the event.

The mall also invited some 40 children, aged seven to 12, from Yayasan Chow Kit to experience the festivities.

Each child received a special goodie

bag containing limited-edition Doraemon and friends’ stationery supplies as well as ang pow.

A photo session with Doraemon and friends also had the children excited.

Also present at the event was Tourism, Arts and Culture Ministry secretary-general Datuk Haslina Abdul Hamid.

Mall patrons can redeem an exclusive Doraemon umbrella with minimum spend of RM288 until Feb 17.

Members of WCT Buddy programme stand a chance to redeem a limited-edition Doraemon non-woven bags with a minimum spend of RM238.

Shoppers can redeem Peony Ang Pow Packet Series with a minimum spend of RM138, and Doraemon Ang Pow Packet Series with minimum spend of RM188 until Feb 17.

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