Prosperity with a pop this CNY

(From third left) Carlsberg sales director Gary Tan, Carlsberg Board Independent non-executive chairman Datuk William Toh and Lehmann together with the management team at the event.

THE Lunar New Year begins next month but at Carlsberg, festivities are already in full swing.

The brewery heralded the Year of the Boar with its “Prosperity Begins with a Pop!” campaign, wishing consumers prosperity, happiness and good luck in vibrant colours of red, green, pink and blue across its limited-edition packaging, promotions and campaign activities.